Criminal Justice Trends Research Paper Example | Topics and Well Written Essays - 1000 words

Criminal Justice Trends - Research Paper Example The paper will finally discuss the value of the criminal justice system in a changing society. In many societies today, people heavily depend on policing within their communities as more and more human beings want to feel safe around their communities and the world at large. The changes in the criminal justice system can be seen by looking at how cautious people are becoming towards crime (Sunga, 1997). For example, many years back, the rates of crimes reported by many police departments were very low. Surveys show that people felt safer and would even walk in and out of their homes at night without feeling threatened. However, these trends have changed and the rates of crimes have been reported to have gone up significantly (Walker, 1980). These changes are reflected in the criminal justice system. As the rate of crime increases, the criminal justice system has had to adjust so as to deal with the increase (Fuller, 2005). The criminal justice system generally refers to a collection of local, state or federal public agencies that are instituted to deal with the problem of crime. The criminal justice system is made up of three important components: the police, corrections and the courts. These three components work together to ensure that crimes are deterred or prevented through the apprehension, trial and punishment of criminal offenders (Walker, 1980). This means that the criminal justice system is made up of a legislative branch which is responsible for the creation of laws, adjudication which comprises of the courts of law and the corrections branch which comprises of parole, probation, prisons and jails (Fuller, 2005). The police are contained in police departments which are public agencies charged with the responsibility of maintaining order and enforcing the criminal law. Police officers operate within communities so as to control and prevent crime. The courts on the other hand are tribunals where people who have been accused of criminal offenses have the ir cases listened to and determined by judges or juries. Correction facilities comprise of jails, parole, prisons and probation which are meant to rehabilitate or punish criminal offenders so as to ensure public safety. These components of the criminal justice system have been undergoing several changes over the years (Sunga, 1997). It is important to note that as society evolves, so does the criminal justice system. The criminal justice system has been in constant evolution so as to keep up with the priorities of societies (Walker, 1980). As society changes and advances, the criminal justice system has had to be altered so as to keep up with the societal changes and advances by protecting and serving the unique needs of the changing society (Fuller, 2005). As society becomes more and more aware about human rights and the importance of fairness, justice and equality regardless of race or gender, the criminal justice system has had to change so as to adapt to these societal demands ( Sunga, 1997). A review of the recent trends that affect the criminal justice system shows that the criminal justice system has been changing in many areas such as in racial and gender issues. These include statuses of women, gender discrimination, racial discrimination and minorities in society (Walker, 1980). A good example that can be used to illustrate the changing trends is seen in the police departments. For example, in the past, there have been a lot of obstacles

U.S. automobile industry.

U.S. automobile industry. EXECUTIVE SUMMARY Car is great invention of human development. After more than two centuries of development and innovation, automotive products remain irreplaceable in the transportation. Automobile industry is always one of the most important industries of each country and the world in general. The U.S. automobile industry was born in the beginning of 19th century, contributes a huge amount in GDP of American as well as one of the domination industries in American particularly and globe generally. This project provides an overall and comprehensive view about the U.S. automobile industry. Through application of appropriate strategic analysis tools, this topic focus on analyze four following parts: Firstly, the overall current macro-environment of this industry is provided, especially the key forces driving change in the U.S. automobile industry. Secondly, using the Michael Porter model to analyze the competitive environment or also called task or industry environment, the strengths and extent of competitive forces, which affect the attractiveness of the U.S. automobile industry. Next, map of the key strategic group in the U.S. automobile industry and analysis of the competitors in a main strategic group. Finally, based on the analysis of both environments, this report offers comments of the key opportunities and threats facing by the firm in the U.S. automobile industry and its attractiveness of the present incumbents and potential new entrants. I. INTRODUCTION The United States, with its total current resident is about 308 million, is the third most populous country in the world. It is the second largest country in Western Hemisphere, and the third or fourth largest in the world by total area. With an estimated 2008 gross domestic product (GDP) of US $14.4 trillion (a quarter of nominal global GDP and a fifth of global GDP at purchasing power parity), the U.S. economy continuingly occupies the most important position in global economy. Based on these advantages, the U.S. automobile market is one of the third largest markets, after China and Japan, both of manufacturing and consumption. The U.S. automobile industry has long historic development from the early decades of the 19th. There were over 1800 automobile manufacturers in the United States in the past. Although very few can survive and only a few new ones were started after that period, they are on the top automakers of the world. Moreover, it attracts most of the biggest foreign automakers to locate factories and invest, such as Toyota, Honda, BMW, Mitsubishi, etc. Recently, the automobile industry dramatically down caused the shortage resource and the current economic crisis. The U.S. automobile cannot avoid this trend. However, the general industry and Big Three U.S. automakers General Motors, Chrysler, and Ford recover gradually whereby the timely auto industry bailout and restructuring of the President Barack Obamas government. II. THE CURRENT MACRO-ENVIRONMENT OF THE AUTOMOBILE INDUSTRY There are many external forces that can affect an industrys performance and hence to know well about the environment is the best way for improving the strength as well as reducing the weaknesses of companies in the field. This analysis of Socio-cultural, Technological, Economic, Ecological, Political and legal forces that affect the automobile manufacturing industry will be presented as follows. 1. Socio-cultural forces It cannot be deny that in todays society, people are judged on the type of cars they drive. Anyone who drives a nice and expensive vehicle is thought to be wealthy and success. People will find them-selves more valuable and feel better when they drive a nice and new car and therefore, car manufacturers target their markets by these thoughts. For example, with Mercedes-Benz, the producer launched three types of cars, which represent the brands value: luxury, safety, innovation. They are A-Class, F400-Carving and C-Class which being able to appeal the significant diversity of Mercedes-Benz in conquering the customers. Another thought provoking issue of the socio cultural is the environmental concerns for the need of fuel-efficient vehicles. Many environmentalists are worried about the impact that the gas cars have on the environment. The lower amount of gas emission emits into the air, the better the environment becomes. Therefore this problem also is taken into consideration by specialists of automobile companies. 2. Technological forces The U.S. is the worlds largest producer and consumer of motor vehicles with production of 16 million units every year. To increase its scale, the U.S automotive industry continues to experience technological change by investing on research and develop projects every year. These plan aim at finding out clean and renewable energy resources so that car can be used in the most efficient way. In addition to this, improving the quality of engine, making new more functions, changing technical innovation and styles for cars are also the objects that car-manufacturers want to bring to customers. Getting success as today, automobile industry should consider Internet as an important and useful instrument that make the business easier and more convenient. Thanks to its functions, the business of automobile industry becomes more efficiency and lower cost by e-booking, payment, connecting suppliers and customers online. For example, Ford, GM, and Daimler Chrysler created a global online exchange for suppliers and the original equipment manufacturers. 3. Economic forces In the past, the automobile manufacturing industry is regarded as one of the largest and vital industries within the U.S due to its great contributing to this economy in employment and productivity. Reports indicate that motor vehicle production represents over 5 % of the U.S. private sector GDP. However, because of the global crisis and the increase in oil price, 2008 and 2009 are the most difficult periods for automobile companies all over the world. In US, the number of cars sold is significantly reduced to be lower than 30% in 2008 and predicted 50% in 2009, making many automobile companies got into trouble, especially big ones like General Motors, Ford and Chrysler. 19.4 billion aid from the U.S. government with 9.5 billion from Canada government can not help General Motors avoid from breaking in 1/6/2009. The car consumption of Ford Corporation also decreased significantly, they had to close four plants in the U.S. and thousands of workers to leave work until now. The head of corporate manufacturing automotive components Continental (Germany) Karl-Thomas Neumann is predicted, the crisis in the automobile industry could take up to the next 5 years. This means that over 50 million people live based on the automobile industry will have to face unemployment in this period. 4. Ecological forces After the crisis, major technology trends that automobile production corporations want to aim at are comfortable, friendly environment with consumption of fuel savings cars. In present, Hybrid vehicles with fuel economy of fuel consumption at 35 km per liter gasoline are taken into consideration and eventually moving to the car model that does not use fuel as crude oil is development direction of the automobile industry in the near future. Besides, Pollution Prevention Project will be carried out regularly with the hope of finding innovative ways to keep our environment healthier and cleaner. 5. Political and legal forces Since the 1960s, the U.S. government has issued regulations that affect the production and consumption of cars in this country. Accordingly, almost all of the provisions are about environmental related problems and the safety of the drivers as well as passengers. The first National Traffic and Motor Vehicle Safety Act that forced manufacturers to improve the safety for the passengers, the driver visibility, and the braking of the car were approved in 1966. After that, there was also growing concern for the environment, many Acts were introduced in order to set standards for automobile pollution and decrease in automobile emission such as The Vehicle Air Pollution and Control Act, Clean Air Act. Then, after the oil crisis in the 1970s, The Energy Policy and Conservation Act stated that all automobiles must meet a certain mileage per gallon to ensure that the amount of energy could be saved as much as possible. III. THE COMPETITIVE ENVIRONMENT In todays fierce competitive environment, the firms need to achieve competitive advantages for competing, existing and growing. Accordingly, the firms must recognize the environment that powerfully influences the firms. In American automobile industry, the automobile manufacturers have realized the environments influence to automotive industry. At the same time, they must look at the main sources of competitive forces and how high or low competitive force is. As stated by Wheelen and Hunger (2008, p. 83) about the six sources of competition in Porters Five Forces model. This framework is used to identify the opportunities and threats for entering in to a particular industry. It is featured as follow: Rivalry amongst existing firms in the industry The American automobile industry includes three major manufacturers, General Motors, Fords, and Daimler Chrysler. On the other hand, it has also two Japanese biggest competitors, Honda and Toyota. Now we will discuss about how strong each competitive force is and which they affect on the attractiveness of the American automotive industry. 1. The threat of new entrants-Barriers to entry New entrants can threaten the market share of existing competitors. One reason new entrants pose such a threat is that they bring additional production capacity, reducing the attractiveness. (Hitt, Ireland and Hoskinsson, 2008). The threat of new entrants is low in the American automobile industry because of some main reasons. First, the American automobile industry now is mature and it has attained economies of scale. Although Honda and Toyota have invested heavily in America to produce cars, now the crisis in the auto industry and the slow sluggish state of the global economy lead to small demand; therefore, new entrants are not interested to enter this sector. Besides, this heavy industry requires a significant amount of capital for producing automobiles as well as research and development new designs. It also demands modern technologies, management and marketing skills. Besides, establishing the intermediaries for distributing the products is not the simply problem in America. The firms must look for the dealership to sell their automobiles. These entry barriers are substantial that make it difficult for new automakers. Accordingly, it is not easy for any new entrants to enter the American automobile industry. 2. Bargaining power of suppliers According to Hill and Jones (2008), the bargaining power of suppliers is the suppliers ability to raise input prices or the costs of the industry by providing poor quality inputs or poor services. In the automobile industry, the bargaining power of suppliers is low. The auto manufactures need several components from suppliers. Moreover, there are many suppliers in this sector. We can see that suppliers in the U.S automobile industry have little power. Therefore, the auto manufacturers have many options for bargaining prices and deliveries. If suppliers do not meet some main qualifications such as quality and delivery, the auto manufacturers can switch to other suppliers. Besides, the automakers can have many opportunities to force down input price as well as demand higher quality inputs. 3. Bargaining power of buyers Wheelen and Hunger (2008) mentioned that buyers could have an effect on an industry through their ability to force down price, bargain for high quality or more services. Thus, powerful buyers should be viewed as a threat of the industry. The bargaining power of the buyers in the American automobile industry is high. Nowadays, customers easily get information and have many options in choosing brands and models of cars between auto suppliers. Some of qualifications that they based on in choosing cars are quality, price, appearance, efficient, and so on. Because of the variety of lifestyle, customers purchase the cars in different ways. Besides, the switching costs are low in automobile industry. As a result, the buyers can play off the supplying company against each other to force down price. Whats more, a buyer has the potential to integrate backward by producing the product itself as a bargaining tool. Ford and General Motor have used the threat of manufacturing a component themselves instead of buying it from suppliers. 4. The threat of substitute products Hitt, Ireland and Hoskinsson (2008) pointed out that substitute products are goods or services from outside a given industry that perform similar or the same functions as a products that the industry produce. The threat of substitute products in U.S automobile industry is medium. Although people can travel by several public transportation means such as subways, trains, buses, the need of automobiles is inevitable in todays modern life. Traveling by automobiles bring conveniences and dependences for people whenever and wherever they want to go. Moreover, in using subways, trains, buses, the switching costs are high in considering of time, money and convenience. The cost of fuel consumption, the maintenance costs, the annual insurance fee, and so on in using automobiles may be higher than traveling by public transportation means. Thus, we can see that the threat of substitute products is depend on personal preference and it can be seen mild in automobile industry. 5. Rivalry among existing firms in the industry Rivalry refers to the competitive struggle between companies in an industry to gain market share from each other (Hill and Jones, 2008). Rivalry among competitors is extremely intense in the American automobile industry. There are few competitors in this sector and they are roughly equal in size. We can consider that American automobile industry is a consolidated industry because a small number of large automobile companies dominate this industry. They are General Motors, Fords, and Daimler Chrysler. In todays economic recession with slow market growth, each auto company watches each other carefully and fights to take market share from each other. They compete with each other by offering long-term warranties to customers. Besides, the rivalry among existing firms is high in this industry because of not much differentiation opportunities. General Motors, Fords, and Daimler Chrysler produce automobiles and sport utility vehicles. They evaluate about the price, quality, product design, and after-sales services and support of each other in competing to gain market share. Overall, the competition between American automakers can strengthen the attractiveness of automobile market as well as improve the product quality and after-sales services in automobile industry. 6. Relative power of other stakeholders The US government has low power over the automobile industry. General Motors, Fords have plants outside the United States, where U.S laws are not applicable. Forces driven by market demand are the only forces that significantly affect profit potential of auto industry. Accordingly, the relative power of other stakeholders ability to affect profit potential is low. After analyzing the Porters Five Forces model in the American automobile industry, we can see that the threat of new entrants is low through high entry barriers. The rivalry among existing firms is extremely intense because of few automakers in this sector. The overall impact from buyers bargaining power to the industrys attractiveness is high because customers have many options. Suppliers have limited bargaining power in this industry. The threat of substitute products is moderate and the relative power of other stakeholders is low. IV. MAPPING OF THE KEY STRATEGIC GROUPS AND ANALYSIS OF THE COMPETITORS According to Anthony Henry (2007) and Gregory, Lumpkin Marilyn (2002), the purpose of strategic group mapping is help organization identify their directly competitors, recognize mobility barriers, indicate the direction in which their strategies are moving to determine industry competition and analyze trends in the general and competitive environment. Automotive industry is one of the most complicated industries in which the giant corporations own many brands and focus on many different market sectors. The price of the product in the automotive industry is not only depended the cost but also related to the brand image of the firm. Those are the reason why this report chose the brand image and product ranger as the two variances for the two dimensions. Base on two dimensions as mentioned above, five strategic groups are formed. These groups are mainly formed base on the difference of brand image. However, the criterion of product ranger is very useful when mentioning about the luxury and extreme luxury group. The first group includes firms that have the brand image as low class / low price (Hyundai, Kia, Tata†¦). However, this group is the second highest wide range of product cluster. All most of those firms are defender. The short-term strategy of the companies mostly is cost orientation. The strategy of these organizations is try to clear the image of the low class, low quality brand and endeavor to enter to the second group which is middle class brands. The way that Hyundai try to do is build a new image of a quality brand when they offer an extensive warranty (7 years, 100,000 miles) (Gregory at all, 2002) The second group is the most powerful cluster. They have the most wide range of product which cover all most of segment of the automotive market exclude S-segment (Appendix I car classification). Majority of them are analyzers type. Toyota is a typical example. They have a wide range of current traditional engine product, which can give it a stable fundamental for them to innovate in the other sector. On the other sector, Toyota innovate the new generation hybrid engine (Toyota Prius), which is the solution in the world of traditional energy shortage nowadays. In the future, as the competitors in the same strategic group, Honda and Ford are going to introduce the new generation hybrid cars to compete with Toyota. To reach to the higher class of customers, these firms that stick with the image of middle class car try not to introduce a new high-class line but create a new higher-class brand or purchase an existence higher-class brand. With this purpose, Toyota creates Lexus, Nissan owns Infiniti, Volkswagen has Audi, Bentley and Bugatty etc. The third group is the high-class cluster. The price is higher than the middle-class mainly because the brand image and the performance of engine. In this group, the ranger of product is narrower than the middle class group because of the focus on the higher income group. To reach the higher class of customer, those firms also implicate the same strategy with the second group, which create new brands or purchase new ones. For example, BMW owns Rolls Royce. The fourth and fifth group is the luxury and extremely luxury car. Those two groups differ between each other not only on the price but also on the target customer although they are seemed in the same position when we mention in the ranger of product. The fourth group mainly focuses on the sport car, which has the high speed and hi-end technology. The target customers are young successful businessperson and celebrities. On the other section, the target customers of fifth group are people have the high state in the society, successful executives and of very rich. Because of the difference in the target customer and brand history image, the barrier of motivation is very high between those two groups. The group that this report focus on is the middle class which is the most profitable and innovative group in the automotive industry FORD Henry Ford in June 16, 1903 founded Ford Motors Company, which would go on to become one of the most profitable and largest companies in the world. As known one of the largest family-controlled companies, Ford family has been continuous controlling this company for over 100 years. The company locates the head-quarter in Dearborn, Michigan, United States. Ford is currently the fourth-largest automaker in the world and the third in US based on number of vehicle sold annually which records 1,602,011 in the U.S. market and 5,407,000 in the global market. In 2008, Ford employed about 213,000 employees at around 90 plants and facilities worldwide. STRENGTHS WEAKNESSES Well-known brand and history Product diversification Offering hybrid and environmental friendly cars Good marketing plan: Bold Moves Sponsoring and financing for big event. Product has a good review: quality, reliability, moderate price. Firestone tire recalls. CEO Jacques Nasser and Chairman Bill Ford Jr. cannot get along. Their overseas allocation and outsourcing creates fewer jobs in America. Their products are getting lower quality due to use cheap ways to make them. HONDA Soichiro Honda found the Honda Technical Research Institute in Hamamatsu in October 1946, to develop and produce small 2-cycle motorbike engines. Two years later, Honda Motor Company, Ltd. was born, and in 1959, Honda opened its first storefront in Los Angeles with six industrious employees. Today, Honda employs nearly 27,000 people in all 50 states. STRENGTHS WEAKNESSES Good brand in producing high quality products from cars to motorcycles to lawn mowers. One of the largest manufacturers of motorcycles in the world Awards for initial quality and customer satisfaction Pioneer in engineering low emissions internal combustion and hybrid technology. Higher price for non-luxury vehicles. Non-attractive in truck product. High technology cost cause over-price for consumer. MITSUBISHI MOTOR Basically, Mitsubishi Motors is one member of Mitsubishi group was found on April 22, 1970, and was based on the successful introduction of the first Galant. Until now, MMC has 33,202 employees and 12,761 non-consolidated employees, as of March 2008. The Mitsubishi brand was introduced to the American market for the first time in 1971. Until now, they employ about 18,500 employees across United States. Nearly two-thirds of the Mitsubishi vehicles are sold in the U.S; particularly this number is 58,963 in the end of 2008. STRENGTHS WEAKNESSES 4th largest automaker in Japan Restructuring Recovery plan. Strong brand awareness. Member of Mitsubishi Group. Poor model awareness. Loss of RD engineers. Weak uncertain leadership. Eclipse brand strongly associated with Female buyers. History of product recalls TOYOTA Toyota Motors Corporation was established on 28 August 1937 as independent company, headquarter is being located in Toyota city, Japan. The founder of Toyota was Kiichiro Toyoda. Nowadays, Toyota is basing 26 factories to produce vehicles, and marketing distribution in more than 170 countries in the world. In 2008, Toyota passed General Motors to become the No1 automaker in USA and the worlds largest automaker in global sales for the first time in history. STRENGTHS WEAKNESSES Well-trained employees. Strong leadership. Global organization, with a strong international position in 170 countries worldwide. High financial strength. Strong brand image based on quality, environmental friendly (greener), customized range. The largest automaker. Well culture-friendly, family†¦ encourages employees. Product diversification, developing the hybrid- motor product ranges. Japanese car manufacturer seen as a foreign importer. Quality issues due to rge-scale re-call made in 2005. Most products targeted to the US and Japan only shifting attention to the Chinese market. VOLKSWAGEN Founded by Ferdinand Porsche on May 28, 1937 as â€Å"Grsellschaft zur Vorbereitung des Deutschen Volkswagens mbH† and renamed as â€Å"Volkswagenwerk GmbH† in 1938, from a small car company, nowadays Volkswagen becomes the largest automobile maker in the world by vehicle production (Autocar, 2009) STRENGTHS WEAKNESSES Aggressive and talent leadership High financial strength. The largest automaker. High reputation German quality engine Cost-control with the purchasing list Non-stop requirement for the new project Special production testing process (manager attend the test drives) Lower position than Toyota and Honda in the market share Bad public image because of GM sue Not good relationship with their investors V. THE COMMENTATION VI. CONCLUSION Automobile industry is one of the most important industries contributed the U.S. worldwide dominated position. However, this industry now is facing the worst crisis of the car industry in the past decades. The most urgent task is recovering this crisis. Moreover, finding out the new developed trend is the main strategic for whole the industry.

Jeannie Brown and Invasive Group A Streptococcus :: essays research papers

our everyday lives bacteria is constantly surrounding us, some of the bacterium that we encounter are beneficial to us but then there are the ones that are severely detrimental to our health. The way that they effect a persons body can differ from person to person. Many of the â€Å"microscopic foes† are very resilient and have a very fast reproduction rate. Not only do they reproduce quickly they sometimes seem to outsmart our immune system and not allow our bodies to fight the infection making it almost impossible to stop them. One thing that a lot if people rely on is the assistance of prescription drugs to get them better but even the drugs are not being effective and we can’t stop the pathogens from invading our personal places such as work, home, school, or anywhere. Even though modern medicine is advancing the pathogens could still get the get the best of us. The scary thing is we never know when the next pandemic or epidemic is going to arise. All it needs is s ome ordinary microbe to swap genes with a deadly germ to produce a â€Å"super pathogen† and it could happen to anyone, anywhere, as it did to Jeannie Brown who is from â€Å"our neck of the woods†. Jeannie Brown was a hard working thirty- two year old woman from Canton North Carolina. She worked two jobs to make ends meet at home for her and her ten year old son. Jeannie was insecure about her recent weight gain and that caused her to get sucked into depression. Not only was she stressed and depressed she also had high blood pressure which she was taking medication for. Jeannie needed a break and she decided that she was going to take one and go to Myrtle Beach with one of her friends for a relaxing three day weekend. After they got settled in at the beach Jeannie changed into her bathing suit and it was then when she noticed an unfamiliar feeling in her neck and behind her left ear. She also said that she felt as if there was a knot in her neck. Jeannie then asked her friend if she noticed anything different. There were no visible signs that would make them come to the conclusion that anything significant was wrong with her. Not â€Å"overreacting† to the situation they came to the conclusion that Jeannie had probably slept funny the night before, so they continued with there day relaxing on the beach.

Unit 20: Promoting Health Education- P1

Unit 20: Promoting Health Education- P1 In this unit I am going to explain three different approaches to promoting Health Education the three approaches I am going to explain are Mass Media, Community development and Two way Communication. The first approach to promoting Heath Education is Mass Media. -Mass media-any written, printed, visual, electronic, auto-visual media developed to reach mass audience and the public. -Audience segmentation-division of a population into a more homogenous groups based on similarities in attitudes, beliefs and knowledge. This allows greater impact of the message. It is used mainly in promoting Health Education to raise public awareness about a particular problem or issue, Stress the ill-effects of unhealthy behavior and the benefits of preventive behavior. Mass Media can be found anywhere and everywhere. Just a few of the many different types of Media are, Television, Radio, billboards, Posters. There have been many different effective National health campaigns such as: Physical activity, diet, smoking, heart disease, sexually transmitted infections and mental health. There are many different ways of approaching promoting health education such as, planned campaigns and advertising. This has the advantage of targeting a wide target audience and may be tailored to meet specific objectives. Unpaid publicity, this may be low cost campaigns that may seem to provide greater credibility to the target audience. Mass media can use many different approaches to promoting health education. Some of the ways you could promote health education is fear, some campaigns use fear to get the message across and for it to have effect such as, smoking and the effects such as cancer. An Example of a mass media campaign used to promote health education is the NHS Anti-smoking campaign that featured a number of media approaches such as very graphic posters and television advertisements such as The ‘I’d do anything’ advertisement. These types of advertisements are designed to motivate smokers to quit and by featuring the children of smokers singing â€Å"I’d do anything† from the musical Oliver with the endline: â€Å"Your kids would do anything for you. Why don’t you stop smoking for them? I think that this type of approach would have a very positive outcome with a number of people giving up smoking, The outcomes from this NHS campaign would be measured by Engagement and response, Daily/weekly call figures, Number of NHS Quit Kits ordered and Web stats – unique visits, time spent on site, number of page views Another mass media approach would involve health educators working to encourage healthy lifestyles and wellbe ing by educating individuals and communities. They create awareness on subjects that can prevent diseases, injuries, and other health problems. Health educators attempt to prevent illnesses by informing individuals and communities about health-related topics, such as proper nutrition, the importance of exercise, how to avoid sexually transmitted diseases, and the habits and behaviours necessary to avoid illness. The advantages of using mass media to promote health education are that you can raise important issues and create awareness about them. Mass media is also a good way to get people thinking about and discussing the issues, it is also a good way of reaching a large audience and a scatter gun approach can be used. On the other hand there are a few disadvantages of using mass media to promote heath education, such as cost effectiveness. Mass media can be very cost effective and have high costs such as advertising. A Scatter gun approach and it may not be as effective as a direct approach. Sometimes you cannot tell who the message is coming from and it is only one way communication. You also can’t see the outcomes or tell if it has been effective for a very long time. Overall I believe that the use of mass media in health promotion is widely used. It can be used locally, regionally and internationally. But the outcomes of some mass media campaigns are yet to be realized and to be proven as successful or unsuccessful. Mass media is one of the main approaches used in health promotion and its lack of success may be due to its oversimplification or segmented view of health and well-being. The second approach to promoting Heath Education is Community development. -The process whereby people who are marginalized or living in poverty work together to identify their needs, create change, exert more influence in the decisions which affect their lives and work to improve the quality of their lives, the communities in which they live, and the society of which they are part. Community development involves changing the relationships between ordinary people and people in positions of power, so that everyone can take part in the issues that affect their lives. It starts from the principle that within any community there is a wealth of knowledge and experience which, if used in creative ways, can be channeled into collective action to achieve the communities' desired goals. Community development is used to promote health education because the problems can be directly targeted and hit. Community development is used to target issues such as environment issues, housing, crime, pollution, support and isolation. By improving these issues you can improve the health issues that have become a consequence, Such as smoking, alcohol, drugs, stress, exercise and crime. See diagram below: A further approach to community development could involve a multiagency approach. The multiagency approach could involve the Government, local authorities, health trusts, the police, schools and other agencies all co-operating to achieve one outcome within a community. You can promote heath education by targeting an individual group such as children, young people, families and the elderly. It would involve the entire agency’s working together effectively, putting children, young people and their families at the centre of decision making in order to meet their needs and improve their lives. An example of using community development to promote health education could involve starting a group meeting in a local community centre and doing sport activities. Or the local council providing free health facilities for the community such as Hall Classes that could vary from aerobic sessions or keep fit sessions that could involve using the wide range of equipment available at all the sports centers throughout the borough. The session aims could be to develop fitness, weight control, balance, and coordination, fun and group interaction. There are many advantages of using community development to promote health education such as working to improve people’s living environment. Providing a joint effort that brings the community together. It can also improve self esteem and make people have a â€Å"can do† attitude and empowers the community. It is also effective because it can be done on an effective small scale. I. e. 1-1 or 1-10 and you can be given the feedback automatically. Another benefit may be that it is not cost effective because you could use resources from the mass media such as: leaflets, posters or videos. On the other hand the disadvantages of using community development to promote health education are having to have a number of people that are committed for it to have an effect, and some people within the community may have a negative attitude and feel as if change is not possible. Others may depend on other people to fix the issues and you may not be able to evaluate the outcomes to see the effectiveness. Another problem may be that the message may not reach everybody within the community or people may hold back on their feelings or opinions. Overall I believe that Community development is an effective way of promoting health education because it can be used within a community to target a specific area or health problem that may need attention, such as poor housing. I believe that by addressing the main problems you can also target the health problems that have become a result of this. The final approach to promoting health education is two-way communication. -Two-way communication uses communication to negotiate with publics, resolve conflict, and promote mutual understanding. Two way communication is used to in promoting health education mainly to discuss health issues that may affect certain individuals. Two way communication involves one person having a thought then sending that message to the person who is concerned. The receiver then processes the message and gives the feedback. This cycle continues until a positive outcome has been achieved. Two way communication works by only addressing it to a certain individual whom it may concern such as a doctor to a patient. Its effectiveness depends on the way it is addressed to the receiver because people with different ages may need to be spoken to differently such as a young child would be spoken to in a different tone of voice or manner compared to an adult. Two way communication is used to promote health and social care in many different ways. It involves basic talking and listening, this can be a very effective simple way of making a positive change. Body language can also contribute to the outcomes of health promotion because if the health promoter shows open, positive body language and shows interest in the feedback they are receiving. This will show a positive attitude and may have a positive effect because the person who it concerns will feel supported. Two way communication could also be used in the form of leaflets, letters or posters detailing some basic information about the health promotion. Two way communication can also be used to promote health education presented as E-communication by using Email, Facebook and Video. An example of using two way communication to promote health education could involve Voluntary Organizations promoting a health message within a school such as an anti-drugs campaign. The Public Health Agency run an anti drugs campaign called ‘Your body, your life, your choice' this campaign was acknowledged that young people had to make up their own minds about drug use. The campaign works to provide young people with accurate information on the dangers of drugs, and to influence the attitudes of young people so that they are prepared and taught not to experiment with drugs. The target audiences for this campaign are 10-13 year olds and 14-17 year olds and parents. There are many advantages of using two way communication to promote health education. An advantage of using two way communication is that it can be used on a very cheap, small scale basis such as a 1-1 or a 1-10, you can also be given direct feedback. Sensitive issues can also be discussed between two people. I also think that it is an advantage that the target audience can be chosen to meet the specific health promotion needs, such as aiming an anti-cannabis campaign at 16-19 year olds. On the other hand I think that the disadvantages would be that it may not have the same effectiveness as the mass media approach because it is only being used on a small scale. I also feel that it is very limited at what health promotions can be used for what audience. Another disadvantage is that I feel that it would be hard to stress the delayed gratifications to the audience and I think that people would rather choose the instant gratifications. Overall I think that using two way communication to promote health education is a good idea because it can be used on a small scale and private, sensitive issues can be discussed. I also think that it is a good effective way of promoting health education because the issues can be targeted and hit where it will make the biggest impact such as in schools. On the other hand I think that this way of promoting health education may not be as effective as the mass media approach because the mass media approach can reach a wider audience. Health Promoters Health promoters work to promote a positive attitude about keeping healthy, living a healthy lifestyle, preventing illness, and preventing any existing illness from becoming worse. Health promotion covers many different health issues such as diet, obesity, smoking, exercise, alcohol, preventing heart disease, cervical screening, breast screening, sun and health ect. Health promoters can be found both local and nationally an example of a local health promotion is Refresh Free leisure, Anyone who lives, works, is in full time education or whose GP practice is in Blackburn with Darwen qualifies for free leisure. This campaign depends on the use of mass media, two way communication and community development. An example of a national health campaign is the NHS Anti smoking campaign, this is a national campaign because it was used across the country and across Ireland and Scotland. This campaign mostly depended on the use of mass media but also used two way communication and community development to create a more effective outcome. An example of a international Health promoter is, The World Health Organization (WHO) this health promoter is the coordinating authority for health within the United Nations system. It is responsible for providing leadership on global health matters, shaping the health research agenda, setting norms and standards, and monitoring and assessing health trends.

Deception Point Page 38

Tench stood suddenly, her lanky frame dominating the cramped space. With the cigarette dangling from her lips, she walked over to a wall safe, removed a thick manila envelope, returned to the desk, and sat back down. Gabrielle eyed the burgeoning envelope. Tench smiled, cradling the envelope in her lap like a poker player holding a royal flush. Her yellowed fingertips flicked at the corner, making an annoying repetitive scratch, as if savoring the anticipation. Gabrielle knew it was just her own guilty conscience, but her first fears were that the envelope contained some kind of proof of her sexual indiscretion with the senator. Ridiculous, she thought. The encounter had occurred after hours in Sexton's locked senatorial office. Not to mention, if the White House actually had any evidence, they would have gone public with it already. They may be suspicious, Gabrielle thought, but they don't have proof. Tench crushed out her cigarette. â€Å"Ms. Ashe, whether or not you are aware, you are caught in the middle of a battle that has been raging behind the scenes in Washington since 1996.† This opening gambit was not at all what Gabrielle expected. â€Å"I beg your pardon?† Tench lit another cigarette. Her spindly lips curled around it, and the tip glowed red. â€Å"What do you know about a bill called the Space Commercialization Promotions Act?† Gabrielle had never heard of it. She shrugged, lost. â€Å"Really?† Tench said. â€Å"That surprises me. Considering your candidate's platform. The Space Commercialization Promotions Act was proposed back in 1996 by Senator Walker. The bill, in essence, cites the failure of NASA to do anything worthwhile since putting a man on the moon. It calls for the privatization of NASA by immediately selling off NASA assets to private aerospace companies and allowing the free-market system to explore space more efficiently, thus relieving the burden NASA now places on taxpayers.† Gabrielle had heard NASA critics suggest privatization as a solution to NASA's woes, but she was not aware the idea had actually taken the form of an official bill. â€Å"This commercialization bill,† Tench said, â€Å"has been presented to Congress four times now. It is similar to bills that have successfully privatized government industries like uranium production. Congress has passed the space commercialization bill all four times it has seen it. Thankfully, the White House vetoed it on all occasions. Zachary Herney has had to veto it twice.† â€Å"Your point?† â€Å"My point is that this bill is one Senator Sexton will certainly support if he becomes President. I have reason to believe Sexton will have no qualms about selling off NASA assets to commercial bidders the first chance he gets. In short, your candidate would support privatization over having American tax dollars fund space exploration.† â€Å"To my knowledge, the senator has never commented publicly about his stance on any Space Commercialization Promotions Act.† â€Å"True. And yet knowing his politics, I assume you would not be surprised if he supported it.† â€Å"Free-market systems tend to breed efficiency.† â€Å"I'll take that as a ‘yes.'† Tench stared. â€Å"Sadly, privatizing NASA is an abominable idea, and there are countless reasons why every White House administration since the bill's inception has shot it down.† â€Å"I've heard the arguments against privatizing space,† Gabrielle said, â€Å"and I understand your concerns.† â€Å"Do you?† Tench leaned toward her. â€Å"Which arguments have you heard?† Gabrielle shifted uneasily. â€Å"Well, the standard academic fears mostly-the most common being that if we privatize NASA, our current pursuit of scientific space knowledge would be quickly abandoned in favor of profitable ventures.† â€Å"True. Space science would die in a heartbeat. Instead of spending money to study our universe, private space companies would strip-mine asteroids, build tourist hotels in space, offer commercial satellite launch services. Why would private companies bother studying the origins of our universe when it would cost them billions and show no financial return?† â€Å"They wouldn't,† Gabrielle countered. â€Å"But certainly a National Endowment for Space Science could be founded to fund academic missions.† â€Å"We already have that system in place. It's called NASA.† Gabrielle fell silent. â€Å"The abandonment of science in favor of profits is a side issue,† Tench said. â€Å"Hardly relevant compared to the utter chaos that would result by permitting the private sector to run free in space. We would have the wild west all over again. We would see pioneers staking claims on the moon and on asteroids and protecting those claims with force. I've heard petitions from companies who want to build neon billboards that blink advertisements in the nighttime sky. I've seen petitions from space hotels and tourist attractions whose proposed operations include ejecting their trash into the void of space and creating orbiting trash heaps. In fact, I just read a proposal yesterday from a company that wants to turn space into a mausoleum by launching the deceased into orbit. Can you imagine our telecommunications satellites colliding with dead bodies? Last week, I had a billionaire CEO in my office who was petitioning to launch a mission to a near-field asteroid, drag it clos er to earth, and mine it for precious minerals. I actually had to remind this guy that dragging asteroids into near earth orbit posed potential risks of global catastrophe! Ms. Ashe, I can assure you, if this bill passes, the throngs of entrepreneurs rushing into space will not be rocket scientists. They will be entrepreneurs with deep pockets and shallow minds.† â€Å"Persuasive arguments,† Gabrielle said, â€Å"and I'm sure the senator would weigh those issues carefully if he ever found himself in a position to vote on the bill. Might I ask what any of this has to do with me?† Tench's gaze narrowed over her cigarette. â€Å"A lot of people stand to make a lot of money in space, and the political lobby is mounting to remove all restrictions and open the floodgates. The veto power of the office of the President is the only remaining barrier against privatization†¦ against complete anarchy in space.† â€Å"Then I commend Zach Herney for vetoing the bill.† â€Å"My fear is that your candidate would not be so prudent if elected.† â€Å"Again, I assume the senator would carefully weigh all the issues if he were ever in a position to pass judgment on the bill.† Tench did not look entirely convinced. â€Å"Do you know how much Senator Sexton spends on media advertising?† The question came out of left field. â€Å"Those figures are public domain.† â€Å"More than three million a month.† Gabrielle shrugged. â€Å"If you say so.† The figure was close. â€Å"That's a lot of money to spend.† â€Å"He's got a lot of money to spend.† â€Å"Yes, he planned well. Or rather, married well.† Tench paused to blow smoke. â€Å"It's sad about his wife, Katherine. Her death hit him hard.† A tragic sigh followed, clearly feigned. â€Å"Her death was not all that long ago, was it?† â€Å"Come to your point, or I'm leaving.† Tench let out a lung-shaking cough and reached for the burgeoning manila folder. She pulled out a small stack of stapled papers and handed them to Gabrielle. â€Å"Sexton's financial records.† Gabrielle studied the documents in astonishment. The records went back several years. Although Gabrielle was not privy to the internal workings of Sexton's finances, she sensed this data was authentic-banking accounts, credit card accounts, loans, stock assets, real estate assets, debts, capital gains and losses. â€Å"This is private data. Where did you get this?†

Explaining Deviance essays

Explaining Deviance essays There are two approaches to explaining deviance. The first approach is focusing on the deviant actor alone; it assumes that the majority of actors conform to rules and norms most of the time, so people who break norms and are deviant must be fundamentally different than everyone else. Meaning that there is something wrong with them. These types of theories look for internal factors to explain individual rule breaking. Typically these types of theories are non sociological and are known as kind of people theories. The second approach to explaining deviance focuses more on the rules and the process by which someone comes to be know as being deviant. This approach focuses on how norms are established and how they are enforced. Theories that take this approach look for external factors that explain deviance . They are sociological and known as process theories. I do not exactly remember when I began noticing, but once I did, it was hard to overlook. I guess I was in middle school and I was becoming independent. My parents began to trust me and feel comfortable letting me go and do things on my own, or with friends. I felt that even though my parents were not around there was someone watching me. This was the case wherever I went. I did not have a name for it until high school and its name was age discrimination. I can remember feeling as though I had done something wrong, but the only wrong thing was my presence. I was being treated as deviant just because of my age. I was being placed in a category of deviance, when in reality I was not. ...

Global Warming Business Ethics Essay Essay Example

Global Warming Business Ethics Essay Essay Example Global Warming Business Ethics Essay Paper Global Warming Business Ethics Essay Paper I believe that people across all continents of the world regardless of their stance on lobar warming should agree that we all have a moral responsibility for our actions and to ensure that we are causing no harm for that which the planet cannot bear. Certainly, we as people understand that there are consequences, or rather re-actions, to our every action. Sir Isaac Newton proclaimed that for every action that there is an equal and opposite reaction. While his hypothesis was related to his first laws of motion it carries similar meaning in other respects as well. The Minnesota Department of Health published an article providing ample studies from the science community that wows certain chemicals and manufacturing processes are bad for the environment (MED, 2004). Where we can improve our manufacturing process or there exist more safe alternative means to production and use of products that have less impact on the environment then both business and consumers should choose the product with less impact. In this case we are discussing what would have the least possible? impact on perpetuation global warming. The reason that personally believe there is more hype than fact to global warming is that for all the improvements we have made in reducing our impact to the environment over the last 40 years of my life, have seen neither increase nor reduction in the warming effects across North America where travel extensively for business. I realize that this is just one small part of the planet but I read of others similar observations as well. One comment that is substantiated by many prominent scientist that rationalize with is The lack of warming for more than a decade-?indeed, the smaller-than- predicted warming over the 22 years since the U. : N. s Intergovernmental Panel on Climate Change (EPIC) began issuing projections-?suggests that computer models have greatly exaggerated how much warming additional ICC can cause (WAS, 2/21/2012). The earth has been evolving for millions of years. It has at least once before come out of an ice-age through a global- warming transformation of that time without man-made ICC emissions. Regardless of where their intentions were, I believe there have been many businesses that have capitalized and fed on the fear of the public related to global warming to promote their products.

The Difference Between Restrictive and Nonrestrictive Clauses

The Difference Between Restrictive and Nonrestrictive Clauses The Difference Between Restrictive and Nonrestrictive Clauses The Difference Between Restrictive and Nonrestrictive Clauses By Mark Nichol An essential, or restrictive, clause is a part of a sentence that provides integral context for the reader. A nonessential, or nonrestrictive, clause is parenthetical, presenting additional information that is not necessary for reader comprehension. Writers are, with increasing frequency, neglecting to appreciate the distinction, thereby undermining the effectiveness of the language they use. The following sentences illustrate how this carelessness (or ignorance) adversely affects meaning. Discussion and revision of each sentence responds to the fact that each of the following sentences erroneously treats optional material as required content. 1. Phyllis Schlafly, the conservative political activist who devoted much of her energy in the 1970s to stopping the passage of the Equal Rights Amendment that would have banned discrimination on the basis of sex in the United States, has died. The phrase â€Å"The Equal Rights Amendment that would have banned discrimination . . .† implies that more than one such amendment was proposed and that this one in particular, and no others, was intended to ban the specified discrimination. However, â€Å"would have banned . . . United States† is helpful but nonessential information about the one and only amendment, and that phrase should be included parenthetically: â€Å"Phyllis Schlafly, the conservative political activist who devoted much of her energy in the 1970s to stopping the passage of the Equal Rights Amendment, which would have banned discrimination on the basis of sex in the United States, has died.† 2. Smith was referring to the Columbian mammoth which roamed the continent of North America before migrating to the Channel Islands. The sentence seems to imply that more than one species of Columbian mammoth existed, and that the one in question was native to North America but ended up on adjacent islands (with which substituting for the preferred pronoun that). However, the phrase â€Å"which roamed the continent of North America before migrating to the Channel Islands† is additional information attached to the main clause, â€Å"Smith was referring to the Columbian mammoth,† so it should be set off with a comma: â€Å"Smith was referring to the Columbian mammoth, which roamed the continent of North America before migrating to the Channel Islands.† 3. The two dwarf planets are in the asteroid belt that’s littered with rocky debris from the formation of the sun and planets some 4.5 billion years ago. The implication here is that more than one asteroid belt exists, and the one under discussion is littered with the described rocky debris; one or more others, presumably, has no such detritus. But the part of the sentence that follows â€Å"asteroid belt† is nonessential information that should be appended to the main clause parenthetically, with a comma separating the two sentence segments: â€Å"The two dwarf planets are in the asteroid belt, which is littered with rocky debris from the formation of the sun and planets some 4.5 billion years ago.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:50 Incorrect Pronunciations That You Should AvoidCapitalization Rules for the Names of Games90 Verbs Starting with â€Å"Ex-†

Facilitate Continuous Improvement Assignment Example | Topics and Well Written Essays - 1000 words

Facilitate Continuous Improvement - Assignment Example Maintaining the customers is very important to a business since they determine its progress. Through product improvement, the business retains and wins more customers. TQM promotes consistency since the business will be motivated to improve it product. That is, the rate at which a business product varies from its substitute is reduced by TQM. The manufacturing industry provides quality products at a price which is acceptable to the consumers thus increasing the value of the business. Therefore, total quality management plays a major role in maintain and improving business position. (Chase, 1991) Lean manufacturing aims at reducing and eliminating wastage and improving overall performance of the company. Companies tend to use the â€Å"Five S† aiming at maximizing output and overall performance. In manufacturing environment, incidents rates, machine breakdown/downtime, stored parts inventory, and call time and training cycles. (Feld, 2011) â€Å"Five S† consist of five disciplines that forms the method of organizing and managing a work place. The five disciplines are; sort, set in order, shine, standardize and systemize. Sort means separating those needed in the workplace from who are not required. For example, separating working photocopying machines from damaged ones and dispose them to create space. Set in order refers to arranging every particular need in the workplace in a logical manner which will reduce movements, over processing and transportation of items within the organization. An example include arranging the photocopying machines in a manner that they reduce commotion in the office. Also distributing the work to all workers to eliminate over-tasking. Shine means that the workplace is at its best condition since it is clean and every item is well arranged. Measurement of system is done at this discipline to allow better comprehension of variation. Example is testing the speed at which the different printers are operating in a

Harry Potter file and music Essay Example | Topics and Well Written Essays - 2000 words

Harry Potter file and music - Essay Example Patrick Doyle had to capture all the plots and subplots of the book, understand Newell`s attitude and contribute to the general picture with his score. Analyzing the film it is possible to say that Doyle`s sense of magic and humor along with solid experience helped him to create a perfect score for The Goblet of Fire. From the first Potter adaptation directors of the movies have changed several times, and the consistency was achieved with the help of Rowling’s meticulous work on the screenplay, talented young actors who were getting older in the same pace with characters, and most notably, impressive soundtrack created by John Williams. His works were noticeable with particular accent on the title theme which has become a cut-away of the movie. However, it became known long before the fourth part adaptation that Williams would end cooperation with Warner Brothers, and Potter`s fans were eager to know who was going to take his place. Michael Newman who directed the film in 2005 found classical-inclined Patrick Doyle whom he knew from previous common works. Newell chose Doyle for his "sense of drama, his sense of magic, and his sense of humor" (Webster 208). Doyle was prominent with his ability to create tension in a contrast with the help of orchestra. His previous collaborations with Newma n, Donnie Brasko and Into the West were marked by strong and persuasive scores. Doyle looked like an ambivalent figure as he managed to create impressive scores for two films which eventually turned out to be failures from the cinematographic perspective, Great Expectations and Quest for Camelot. In the same time he showed himself in romantic comedy genre writing entertaining and joyful scores for Bridget Jone`s Diary ad Blow Dry. These skills became useful for adorning children wizardry tale with humorous tunes. The scores created for Nanny McPhee and Nouvelle France are regarded as Doyle`s top level works as well. Thus, it is possible to conclude that Doyle was optimal

Tsotsi Movie Review Example | Topics and Well Written Essays - 1500 words

Tsotsi - Movie Review Example With its plot having been set to develop in South Africa, particularly in Johannesburg’s Alexandra slum, the film presents Tsotsi, a youthful street urchin as the protagonist. Having often times resorted to stealing as a means to earning a living, Tsotsi one day steals a car, not knowing that a baby is in its backseat. The Theme of the Film There are several themes in this film. First and foremost, there is the theme of redemption which begins to play out immediately Tsotsi is stranded with the baby he had inadvertently stolen. The theme of poverty and criminality and the interrelationship between these two is also revisited in the movie, since Tsotsi is pushed into a life of crime because of poverty. The same poverty constrains Tsotsi from being a law abiding citizen, and makes him a brutal criminal instead, though he knows that robbery in itself is wrong. Likewise, Tsotsi’s friends- Butcher, Aap and Boston have been compelled to live in the streets and to dabble with crime by poverty. The existence of street gangs is also spurred on by poverty. At an instance, Butcher and Aap are almost shifting their loyalty from Tsotsi’s gang to a richer rival. ... Particularly, at a given point, Tsotsi attempts to raise money for Boston’s exams, albeit this is done through robbery. Conversely, the same concept of fatherhood plays out subtly in the film’s climax, and thereby shaping its conclusion. As Tsotsi hands over the child to Pumla’s husband John, John plays a fatherly role to Tsotsi by attempting to dissuade the police from shooting Tsotsi. Whether the Film Conveys Any Messages That Will Make A Difference In Americans’ Ordinary Life The film conveys messages that can change American lifestyles for the better. This is because the movie addresses themes such as fatherhood, poverty, criminality and redemption. By considering fatherhood in light of this film, American parents must take stock of their roles towards their children. Likewise, by considering poverty and criminality, America has a chance to address the disproportionate distribution of economic values among racial and class lines, and racial profiling. The theme of redemption on the other hand reminds every American citizen of his personal responsibility towards the law and the state. The outlaw is reminded in his conscience that no matter how far he thinks he may have sunk in crime, he can still change for the better. Nevertheless, the problem with America is that instead of taking the film’s themes into its life system, it is likely to pass Tsotsi as just another literary piece that lacks the clearest quality of originality. This is because, in Tsotsi, Americans are likely to see a sequel of Tony Montana of Al Pacino. America has also watched similar movies such as Raoul Walsh’s Regeneration, where an orphan becomes a leader of a gang, but is eventually succored by a woman of noble intent and

How can interactive media encourage students from secondary schools to Dissertation

How can interactive media encourage students from secondary schools to eat healthy and thus contribute to reducing the growing o - Dissertation Example n.d.). Considering the cases of school children, the number of children suffering from overweight has been rising over the years. Records reflect that one out of three children is becoming obese or overweight. These children are also affected with heart diseases, high blood pressure and diabetes that are associated with the increase in weight. It is a matter of serious concern that lead to several challenges for such school children to cope up themselves in situations of the school environment and lead a healthy life (Congress, 2000). Thus there is a need to reduce the problems related to overweight in school children in order to protect them from the above mentioned diseases of the health (Pillitteri, 2010). The present study focuses on the effects of interactive media towards encouraging children from secondary schools to eat healthy and become aware of the growing overweight problems among such children. Meaning of Healthy Eating in Healthcare: By healthy eating in healthcare, it refers to the foods in amounts and types that contain a proper balance between nourishment and power supporting the growth of the children as well as of the metabolism of the adults. In order to eat healthy, such foods need to be selected that contain vitamins for the promotion of the health, as well as minerals that are required by the body. The quantities of fats, cholesterol, sugar and sodium need to be less in such foods (Tassoni, 2002). Thus healthy eating means intake of those foods and nutrients that are actually needed by the food for proper growth and health. The necessary nutrients include protein, carbohydrates, fat, water, vitamins, and minerals (Boyle and Long, 2008). Thus it can be realized that healthy eating is extremely essential for individuals to remain healthy such that they do not suffer from severe diseases that result from overweight problems. With the school children the problems are more since they tend not to understand the problems and the ill effects of u nhealthy foods and their obesity can actually lead to them becoming obese when they are grown up as well (Penn, 2005). Trends and Development in Healthy Diet: Studies have revealed certain trends in health eating. These trends do not include only losing weight and diet regimens. Rather they consider the healthy eating habits in order to bring about a change in the lifestyle, with balanced and proper diet particularly focused on eliminating or reducing the problems of child obesity and overweight problems in school children. In the present times, several individuals, as reflected by the Americans, have turned their focus on improving their diets. Thus diets are obtained to have changed and people are now more concerned to follow the dietary instructions as provided by health departments. Low fat diets have been obtained to have gained attraction among most individuals that reflect a turn towards the positive effect as far as healthy eating is concerned (Weimer, n.d.). The governments in this regard have started playing a significant role. Since dietary constraints have proved to prevent several health problems in individuals, considering the small children as well, hence governments are also taking initiatives to encourage healthy eating among small children and other individuals. They are providing effective nutritional information to

Military Leadership Essay Example | Topics and Well Written Essays - 500 words

Military Leadership - Essay Example As the discussion stresses many of the experts are of the opinion that there should be a use of blended approach of leadership so that different tactics can be used in different kind of situations. In this way, there will be a variety of tools and tactics of leadership that can be used accordingly. In armed forces, the leaders have the opportunity to change the way of commanding people as per the circumstances so we can say that the blended leadership style will be a good or better option for the military leaders. The basic task of the leaders is to delegate the responsibility and the understanding of any activity to the most competent team members so that the whole team can work in an efficient way. Military leaders also delegate tasks to the sub ordinate experts and in most of the cases; the sub ordinates are more familiar with the task as compare to the leaders. Therefore, it will be good that military leaders may change their attitude as per the conditions. This paper highlights that the success of the platoon may also depend upon the type of military leadership over them. The pressure and the stressed situations are very common for the armed forces. It is necessary for them to perform well in those situations. It can be easy for the forces to perform well if they have a leadership, which is also motivated, and those inspiring for them who work in any type of situation. There for the military leaders should be value sharing and the reward giving for their sub ordinates in these kinds of stressed situations. The studies suggest that the performance of platoons is also affected if the military leadership is not that much effective over them. A military leader should be visionary and directive for his platoon of soldiers because it will help him to guide the sub ordinates.

Letter and Memo Paper Pre-Assignment Essay Example | Topics and Well Written Essays - 250 words

Letter and Memo Paper Pre-Assignment - Essay Example nvironment had remained relatively pristine due to the vigilance of the people against the development and use of energy sources that are polluting to the environment and contributory to climate change. I have been in the energy industry for most of my professional life and surprised to see how Americans are becoming more and more dependent on fossil fuels when â€Å"Peak Oil† had been upon us long ago. Instead, the state government of Colorado should pursue clean energy alternatives like wind and solar power. The Colorado Green Wind Farm (at Lamar, Prowers, Colorado) is a good example to reduce reliance on costly imported oil (Makhijani 31). Colorado is among the top 20 states with high potential for wind energy (at no. 11 with 481 billion kw-hours annually), an enough supply to meet all the states electricity requirements were it not for factors like intermittency and geographic location considerations. However, we need not wait for flooding like what happened in some countries (like the Philippines mentioned above) to wake us up that the effects of global warming are upon us like what Al Gore cited in his â€Å"Inconvenient Truth† movie. However, what is markedly absent from the energy debate is environmental optimism (Easterbrook, Sept. 2006) and Mike Keefes cartoon clichà © update (Denver Post, September 29, 2009) could become reality soon. The readers of the Denver Post are not only the people of Colorado but include those of some neighboring states like Nebraska, Wyoming, New Mexico, Utah and Oklahoma. There are even some readers from as far away as Texas, Kansas, the two Dakotas and Idaho. With a mean elevation of 6,800 feet (2,073 meters), the state of Colorado seems to be so far away from concerns like massive flooding generated by climate change from global warming effects. Furthermore, the people of this region in the United States take pride in their pristine environment and they mostly want to preserve it that way for generations to come. A way to do

Military Leadership Essay Example | Topics and Well Written Essays - 500 words

Military Leadership - Essay Example As the discussion stresses many of the experts are of the opinion that there should be a use of blended approach of leadership so that different tactics can be used in different kind of situations. In this way, there will be a variety of tools and tactics of leadership that can be used accordingly. In armed forces, the leaders have the opportunity to change the way of commanding people as per the circumstances so we can say that the blended leadership style will be a good or better option for the military leaders. The basic task of the leaders is to delegate the responsibility and the understanding of any activity to the most competent team members so that the whole team can work in an efficient way. Military leaders also delegate tasks to the sub ordinate experts and in most of the cases; the sub ordinates are more familiar with the task as compare to the leaders. Therefore, it will be good that military leaders may change their attitude as per the conditions. This paper highlights that the success of the platoon may also depend upon the type of military leadership over them. The pressure and the stressed situations are very common for the armed forces. It is necessary for them to perform well in those situations. It can be easy for the forces to perform well if they have a leadership, which is also motivated, and those inspiring for them who work in any type of situation. There for the military leaders should be value sharing and the reward giving for their sub ordinates in these kinds of stressed situations. The studies suggest that the performance of platoons is also affected if the military leadership is not that much effective over them. A military leader should be visionary and directive for his platoon of soldiers because it will help him to guide the sub ordinates.

Art market and How does it influence the production of contemporary Essay

Art market and How does it influence the production of contemporary art - Essay Example The essay "Art market and How does it influence the production of contemporary art" discusses what influence has art market on the production of contemporary art. Art therefore has always had something to do with financial compensation, as Colin Painter has pointed out. Serious art’s criticality is....both economic and ideological. What sustains its specific character and social value is its political economy. The serious art world is at core an argument about value. It is an argument about aesthetic, moral, social and political or whatever value but it is also, and indissolubly, an argument about financial value. The art market then, deals with the buying and selling of art and has its set of players just as in any area of commerce. Tyler Cowen aptly interprets art in its economic aspects. Art markets consist of artists, consumers, and middlemen, or distributors. Artists work to achieve self-fulfillment, fame, and niches. The complex motivations behind artistic creation inclu de love of the beautiful, love of money, love of fame, personal arrogance, and inner compulsions. ..Consumers and patrons stand as the artist’s silent partners..... consumer and patron demands for artworks finance the market....Distributors bring together producer and consumer......The resultant meeting of supply and demand fuels the creative drive and disseminates its results. ...Creators respond to both internal and external forces. Internal forces include the artist’s love of creating, demands for money and fame.

Male And Female Gender Roles

Male And Female Gender Roles Throughout history, people who are born as men are granted access to power, position and resources (Masculinities). Cultural norms of gender roles are taught to children by their family, peer group, and community (Masculinities). Based on sufficient research, this review of literature will first focus on the historical facts about how womens status is undermined by inequality and persecution because they were deemed as inferior biological beings (Inferiority). Subsequently, the review will also answer the question of whether women in the present have successfully achieved their rights and gender roles in society completely. At a surface level, womens rights have largely been won (Gaag 146), because more women are working, more girls are being educated (Gaag 146). However, this paper will also investigate how women today continue to experience discriminations and inequality as more than half a million die unnecessarily each year from the complications of pregnancy and childbirth (Gaag 146). Lastly, the final part of this literature review will examine how women have broken free from the gender stereotypes to achieve power in terms of work and family and its effects on men and society (Marshall). A. Historical facts about the Male and Female roles Beyond the physical differences between men and women and their different reproductive functions are separate sets of socially-determined behavioral norms and performance standards attached to each gender (Thomas). However, during the era of Greek Philosopher Aristotle, Womens status was very low (inferiority). According to Aristotle, the primary function of women was to carrying on the family tree, and tending the family hearth (inferiority). The reproduction of children, especially sons (inferiority), was the main purpose of women, and all of the mens social activities were off-limits to her (inferiority). In Aristotles theory of genetics, he proposed that children were made by something he called the substance, which was found in women, and the form, which came from men (Genetics). According to his theory, Aristotle suggested that the form and the substance did not mix together but the form had a magical influence on the substance (Genetics) In other words, the man supplies the su bstance of a human being, and the women is only the nourishment (Inferiority). From Aristotles point of view, it is only men who are complete human beings and can hope for ultimate fulfillment; the best a women can hope for is to become a man (Inferiority) However, Aristotles teacher, Plato, thought differently about women (Plato). Plato believed that women had a significant role to play in society, and he thought women were necessary for society to run smoothly (Plato). According to Plato, even though he believed that females were required to function in a working society, he continue to hold the position that women were no where close to equal to men (Plato) On the other hand, Plato realized that men may have been stronger then women physically but women had strengths that were far superior in other areas (Plato) For example, he believed that women are naturally maternal and these maternal skills made them better care takers for children (Plato). Similarly to Aristotles radical vi ew on women, French military leader Napoleon Bonaparte thought, women were made for men, and men for country, family, glory, and honor (Napoleon). In the 1800s, the idea of female equality received a setback in a series of laws known as the Napoleonic Code (Napoleonic). According to the Napoleonic Code, married women in particular owed their husband obedience, and were forbidden from selling, giving, mortgaging or buying property (Napoleonic). As time progress from the Ancient Greeks to the early stages of the last century, men continued to be regarded as the persons in charge of their families (Thomas). According to census, males were considered to be the head of the household by family members, and the power within the household was completely dominated by the male figure (Thomas) and other family members were defined by their relationship to the household head (Thomas). According to experts, womens responsibility of bearing children continued until the early part of the last century (Thomas). In 1941, over 83% of 15 years old or over had birthed a child and one in five had given birth to six or more (Thomas). Womens fertility continued to be disregarded by the society, and their prominent roles (Thomas) of giving birth and raise children within a male-headed family (Thomas) was unchanged. B. Present womens success and failure at achieving the rights and power According to experts, womens rights, in theory at least, are well established (Gaag 11) and women themselves are more aware of their rights (Gaag 11). However, even though the matter of gender equality between male and females has firmly been placed on the global agenda, we cannot hide the fact that for millions of women life is still very grim (Gaag 11). Although women are having fewer children, that is 50 per cent of women now have access to modern contraceptives (Gaag 11), over half a million women continue to die each year from pregnancy and childbirth related causes (rights). Researcher found that accounted for 41 percent of all births nationwide between 1993 and 2006 (Pittman), there are 62 percent of pregnancy-related deaths (Pittman). Despite the international agreement on womens rights, the denial of womens basic human rights is persistent and widespread (Rights). Like mentioned above, becoming a mother is still a dangerous business (Gaag 26). On the economic scheme of things, during the 20th century, the proportion of married women working for pay increased more than tenfold from less than 5 percent in 1890 to more than 60 percent in 1990 (Mundy 33). The proportion of women ages 25 to 54 who are working or looking for work stands at 75 percent, up from 35 percent in 1950s (Muddy 38) Even though women have expanded their work hours, battled discrimination, and improved their credentials at precisely the time when the rewards for these are greater than ever (Muddy 38), Poverty rates are higher for women than men (Cawthorne). In 2007,13.8 percent of females were poor compared to 11.1 percent of men (Cawthorne). It was also proven by experts that women are poorer than men in all ethic groups (Cawthorne). According to collected data, the trend that men are wealthier than women is very apparent (Cawthorne). This again ties to the fact that, despite some progress in womens wages in the 1990s, women still earn less than men, even for similar kinds of work (rights). Lastly, there is no doubt that more girls are being educated the gap between boys and girls enrollments has narrowed (Gaag 11). Women have improved their credentials precisely the time when the economy craves their skills and schooling (Muddy 53). By becoming well educated, women have raised the chances that they will be employed, and they qualify for much better job than they could have expected 30 or 40 years ago (Muddy 51). According to experts, education is a key reason why womens earnings have risen and why in recent recessions, the unemployment rate for women has been lower than the rate for men (Muddy 51). Through womens persistency, women have improved their prospects more than they realize (Muddy 51). C. The drastic change in gender roles and its effects on both genders While the stereotype of the male breadwinner is still alive in many peoples minds, experts say the reality is that a growing number of women are earning as much, if not more than, their husbands (Linn). In a matter of decades, the traditional male breadwinner model has given way to one where women routinely support households and outearn the men they are married to (Muddy 5). Not that long ago, in 1970, percentage of wives who outearned their husbands was in the low single digits (Mundy 6). The dramatic increases of women earners have altered the way male and female see each other (Mundy 7). Ironically, experts estimate that there are currently about 2 million working women whose husbands are unemployed and looking for work (Linn). The effect of the gender roles shift is most apparent in the male than the female (Muddy 14). In journalism and feminist literature of the 1980s and 1990s (Muddy14), experts found that men tend to resist womens rising economic power, even retaliate against it (Muddy 14). Similarly, one of the other reactions of men towards womens earnings is that men can quit, give up and stop trying (Muddy 14). For all the arguments about women opting-out when they have children, todays mothers- particularly educated ones- are overwhelmingly likely to be employed (Muddy 38). The roles of men and women seems to have shifted, and the earning power of wives compared to husbands has risen, steadily and strongly (Muddy 39). On the other hand, the rate of participation in housework labor increased steadily for men, while the rate for women remained the same (Marshall). Among married men with children, the participation rate rose from 54% to 71%. Furthermore, while the presence of a wife lessened mens involvement in housework in 1986 (single men had a participation rate of 61%, and married men 53%), 2005 saw roughly 7 in 10 married men, both with and without children, participating in housework (Marshall). According to data on men and women rate of participation in housework, married men with children spending significantly more time on housework, and married women spending significantly less (Marshall). Whereas women, The number of hours worked has risen (Muddy 39), and women are much more likely to be working full-time, year-round, than they were 40 years ago (Muddy 39). Experts predict, in the coming years, many women will feel pleased being the familys high earner. They husband will like it too (Muddy 140). Series of surveys shown that, men and women are both less likely to say that men should earn the money and women should take care of the children in todays society (Muddy 63). According to the gradual shift in gender roles responsibilities, its safe to say that womens earning power and the vitality and success signals (Muddy 15), will lead to a genuine breakthrough in the relationship between the sexes (Muddy 15). Conclusion: In conclusion, women came a long way in achieving their rights and ideal roles in society. Based on historical facts about male and female roles, females are the majority of humanity but are everywhere victims of systematic discrimination, oppression and sexual abuse (Oppression). Through their tenacity, women thrived as powerful individuals and economically and socially bypass men. However, according to data, womens gains have been made under threat (Gaag 11), and many continued to suffer from unfavorable conditions such as poverty, childbirth complications, and workplace discrimination. Despite these persistent disadvantages of the female sex, within a generation, more households will be supported by women than by men (Muddy 78). A revolution is under way (Muddy 65).

Fidel Castro :: essays research papers

Fidel Castro Ruz was born on August 13, 1926 (some sources give 1927), on his family's sugar plantation near Biran, Oriente, Province. His father was an immigrant from Galcia, Spain. He attended good Catholic schools in Santiago de Cuba and Havana, where he took the sparten regime at a Jesuit boarding school, Colegio de Belen. In 1945 he enrolled at the University of Havana, graduating in 1950 with a law degree. In 1948, he married Mirta Diaz-Balart and divorced her in 1954. Their son, Fidel Castro Ruz Diaz-Balart, born in 1949, has served as head of Cuba's atomic energy commission. Fidel Castro Ruz, Cuba's enduring "maximum leader," has held power since 1959. He is president (since 1976; formerly prime minister), first secretary of the Cuban Communist party, and commander of the armed forces. His decisions are final on matters of domestic and foreign policy. A member of the social-democratic Orthodoxo party in the late 1940s and 1950s, Castro was an early and vocal opponent of the dictatorship of Fulgencio Batista. In 1952, he ran for election to the Cuban House of Representatives. But troops led by Batista halted the election and ended democracy in Cuba. As a result of Batista's actions, Castro tried to start a revolution against the Batista dictatorship. He eventually succeeded on January 1, 1959 and took control of the Cuban govenment. Castro, who has no rivals for power, demands the absolute loyalty of those around him. As a lawyer by training, Castro led the Cuban Revolution and transformed the island into the first Communist state in the Western Hemisphere. He has been less than successful as an economic policymaker: Cuba remains a poor country in debt whose livelihood depended on sugar production and Soviet economic aid -- which was cut off after the demise of the Soviet Union.

Shays Rebellion :: American History

Shays Rebellion 1) Shays' Rebellion, the post-Revolutionary clash between New England farmers and merchants that tested the precarious institutions of the new republic, threatened to plunge the "disunited states" into a civil war. The rebellion arose in Massachusetts in 1786, spread to other states, and culminated in an abortive attack on a federal arsenal. It wound down in 1787 with the election of a more popular governor, an economic upswing, and the creation of the Constitution of the United States in Philadelphia. Shay's Rebellion was the first armed uprising of the new nation. It was caused by the absence of debt relief legislation in Massachusetts. When the Revolution ended, merchants and creditors lobbied for high taxes and against paper money. They were successful. These procreditor polices underminded farmers' finances. The legislation, including foreclosure laws, were extremely taxing to farmers and caused many to go into great debt. Many farmers were dragged to court where they faced high legal fees and threats of imprisonment because of their debt. In 1786, farmers in Massachusetts attended extralegal meetings where they protested against high taxes and aggressive eastern creditors. Bands of angry farmers joined together to close law courts with force and freed debtors and fellow protesters from jail. Resistance to the legislation climbed to a full-scale revolt. John Adams, president at the time, answered with the Riot Act, which outlawed illegal assemblies. The rebellion was suppresse d by military force. The rebellion prompted leaders with national perspective to redouble their efforts and create a stronger central government. 2) Economic crisis: high taxes, mounting debt A series of tax revolts by Massachusetts farmers against the Massachusetts legislature in 1786-1787. After the Revolutionary War, the Massachusetts legislature imposed high taxes to pay war debts. Rural farmers could not pay their taxes and faced forfeiture of their farms. Resentment of the taxes increased to the point that the farmers began to break up court sessions to prevent judges from ruling that specific farms should be sold to pay tax bills. These minor acts of rebellion turned violent in January 1787 when Daniel Shays, a farmer and Revolutionary War veteran, led 1200 people into Springfield to seize weapons from a national government arsenal. Massachusetts State military troops quickly put down the rebellion, but the event shocked the nation at the time. Shays' Rebellion hinted that law and order were seriously breaking down across the new United States to the extent that the national government, under the Articles of Confederation, could not even protect its own arsenal.

Doomsday Speech Essay

Military virologist Robert Neville id the last health human in New York City, a genetically-engineered variant of the measles virus that is meant as a cure for cancer had mutated in a lethal strain, it spread throughout the world killing 90% of humanity. The survivors became predatory beings refereed to as the â€Å"dark seekers† and killed those immune to the virus. Ever heard or seen that from somewhere? The movie I AM LEGENED is one of the thousand of movies linked to the conspiracy of doomsday. Ever thought the world would ever come to an end? Today†¦? Tomorrow†¦? Maybe in 2 minutes†¦? Are you anxious that we may be at the eve of the end of the world as we may know it? Do you believe doomsday is a hoax, created to exploit the gullible masses, or do you truly believe we are on the brink of the exterminations of the human race and the end of the world? It is the purpose of this paper to attempt to prove that doomsday is a myth that has created a fascination with destruction of the world that is being promoted by scamming artist after money and fame. People love to make things up, to sound important and to feel in control which is why 2012 is the year on everybody’s lips. There have been many variations of what will happen when the world does end. The sun will dry out, magnetic poles will shift, planet X will nock earth of it axis, planetary collision, and apparently black holes will appear. It is said this will all happen on December 21st, 2012 at 11:11 am universal time. Despite the fact that all theses predications will lead to the end of the world, i do not agree and therefore the public have been sucked into this lie. NASA states that there have been many doomsday predictions that NEVER happened. There are actually 242 dates up to now. Some of those dates were many days in 1843 and 1844, March 10th 1382, June 6th 2008, also every year on January 1st but look, were still here. Will the world end just like the calendar? Most of you have probably heard about the Mayen calendar or prophecy. The Mayens were astronomers that watched the skies and predicted earthquakes, volcanic eruptions, and solar eclipses. They uses past research o determine future events. They Mayens forecasted in to the future so far and the calendar stopped on December 21ss. 2012. But if you really think about it, calendars keep track of the passage of time, they don’t predict the future. The calendar has to end somewhere not only does it end; it begins a new cycle. The Mayen prophecy is just another hoax propagated by the internet, TVs, documentaries, movies and music. The most famous prophet was Nostradamus. Nostradamus predicted a great comet â€Å"Nirbu† AKA â€Å"Planet X† would impact the Mediterranean on December 21, 2012 causing great destruction worldwide. But NASA states that Nostradamus and the Sumerians knew very little astronomy and most certainly didn’t know of the existence of Uranus, Pluto, and Neptune. So, discovering a twelfth body in the solar system is well off. Nostradamus just wrote his writings to make a quick buck. In Mathew 24:36; its states, â€Å"However know one knows the day or hours these things may happen, not even the angles in heaven or the son himself, but the father alone.† Writings are unintelligible things that are vague and the faiths of millions of believers in Nostradamus are still intact as they follow his path to hell. A lot of people think that the world will fall into a perfect alignment on Doomsday. According to NASA, there are no planetary alignments in the next few decades. Scientists believe that the next planetary alignment will occur on 2854. One calculation of alignments within around thirty degrees shows that the last such alignment was in 561 BC. The earth and sun do align with the approximate center of the Milky Way Galaxy, but that has never created any effects on the earth and neither will it on 2012. 2012 is just going to be another year that we will live through. But however, people have been taken this too far even with proof given. During September 2008, a young woman in India became traumatized and depressed after watching well make but over hyped reports about the Large Hadron Collider. She believed these shows when they stated that the Large Hadron Colliderwill cause a miniature big bang or create a black hole and destroy the world. Terrified of these accusations she decided to take her own life. Don’t let the media fool you. Our lives didn’t end 2008†¦ But hers did.

The Accounting Profession In Society Accounting Essay

Accounting has traditionally been viewed by society as drilling, boring and humdrum figure crunching. Consequently, pupils who have perceived that they are non ‘good with Numberss ‘ may hold steered off from accounting as a major class of survey and as a calling pick. Initially, the literature reappraisal examines secondary school pupils ‘ perceptual experiences of the work of an comptroller and the accounting profession. It is followed with a reappraisal of the cardinal factors act uponing pupils ‘ perceptual experiences. Last, the position of accounting compared to other professions will be examined.2.2 The Accounting profession in societyTypically, comptrollers have been referred to as figure crunchers, concentrating on numerical truth, everyday recording and computation methods ( Parker, 2000 ) . Albrecht and Sack ( 2000 ) , Cory ( 1992 ) , and Garner and Dombrowski ( 1997 ) attributed these negative perceptual experiences to misinformation or deficiency o f information about what accounting is and the nature of the responsibilities that comptrollers performed. Napier and Carnegie ( 2007 ) noted that accounting has been described as an progressively societal pattern instead than a proficient pattern as it competes with other professional groups and businesss to pull and retain endowments. As a calling, accounting has come under examination in many ways ( Ajibolade, 2008 ; Adeyeye et al. , 2010 ) , peculiarly in epochs of corporate prostration. Research conducted by Mladenovic ( 2000 ) showed that pupils tend to comprehend accounting as chiefly numerical, nonsubjective and non-controversial, and are less able to comprehend the importance of originative opinion and communicating accomplishments for comptrollers. In Malaysia, several surveies have shown that accounting professions are still popular amongst the pupils ( Goon, 1975, Samidi and Tew 1995 ; Hashim et Al, 2003 and Said et al. , 2004 ) . For illustration: Goon ( 1975 ) found that the bulk of her respondents had chosen accounting as a profession. Samidi and Tew ( 1995 ) reported that the profession is still the most popular pick 20 old ages subsequently. Said et Al. ( 2004 ) found that the accounting profession ranked amongst the two most preferable callings given by the public and private university pupils. Mladenovic ( 2000 ) found that Australian university pupils tend to comprehend accounting as chiefly numerical, nonsubjective and non-controversial, with an affinity towards mathematics and statistics. Futhermore, surveies conducted in the USA, Canada and the UK ( Luscombe, 1988 ; Cohen & A ; Hanno, 1993 ; Fisher & A ; Murphy, 1995 ) show that many pupils form an feeling that ‘accountants are dull, deadening figure crunchers. ‘ Furthermore, surveies in the US have found that secondary school pupils believe that a grade in accounting would be utile to person who wants disputing work ( 74 % ) , or to be President or CEO of a major company ( 81 % ) ( Hartwell et al. 2005 ) . Hartwell et Al. ‘s ( 2005 ) survey besides found that contrary to the stereotype, merely 39 % of respondents agreed that accounting is predictable and stays the same, while 56 % indicated that accounting would be utile for person who wants assortment in work. The accounting profession certifies certain degrees of expertness, instruction, and experience of single comptrollers and these enfranchisements can be added to their list of certificates so the client can anticipate a certain degree of competency. Accountancy is one of the prima professions, good sought after by many in society today. For some clip, as a calling, it has enjoyed a comparative advantage in footings of wage, prestigiousness and occupation satisfaction.2.3 Images of comptrollersHarmonizing to the AICPA ( 2000 ) , most pupils can non accurately depict the work of comptrollers, their duties or the chances available in the accounting profession. These positions are farther supported by a figure of writers. Cobbs ( 1976 ) belittles the profession for neglecting to inform the populace on what comptrollers do and inquiries the ability of the profession to make so. Parker ( 2000 ) blames the ineffectualness of professional organic structure advertisement on the deficiency of a pprehension, and Smith & A ; Briggs ( 1999 ) blame inaction of the profession on the hapless perceptual experience. McMurdy ( 1997 ) sees the linguistic communication used by comptrollers as confounding the populace and maintaining them in the dark about what accounting is. Assorted research studies have been conducted to find how scholars ( who are still at school ) and pupils ( who are analyzing at third establishments ) perceive the work of the comptroller. Students and scholars perceive comptrollers to be reasonably isolated ( Oswick, Barber & A ; Speed 1994 ; Coate, Mitschow & A ; Schinski 2003 ; Heiat, Brown & A ; Johnson 2007:96 ) , tiring ( Cohen & A ; Hanno 1993, Hunt et Al. 2004 ; Byrne & A ; Willis 2005 ; Heiat et Al. 2007:96 ) , formal and introspective persons ( Coate et al. 2003 ) , concerned with item ( Hunt et al. 2004 ) and compliance-driven ( Byrne & A ; Willis 2005 ) . Research workers have besides concluded that small or no advancement has been made in chase awaying the uncomplimentary image of comptrollers, despite the profession ‘s representation of modern-day accounting patterns as dynamic environments necessitating people with creativeness and critical thought accomplishments ( as depicted in table 1 ) ( Fisher & A ; Murphy 1995 ; Mladenovic 2000 ; Coate et Al. 2003 ; Byrne & A ; Willis 2005 ) . But other research, major accounting houses grew really rapidly during the 1980s. The proportion of university alumnuss come ining traineeships with accounting houses peaked at over 10 % in 1987 and is presently running at about 8 % . In other several surveies in the instruction literature besides have identified that pupils shared a common belief that the accounting environment offer a higher supply of occupations compared to other countries of concern ( Paolillo and Estes, 1982 ; Wheeler, 1983 ; Cangelosi et al. , 1985 ; Kochanek and Norgaard, 1985 ) . Of effect, such belief plays an of import function in taking their calling determinations in accounting. Students frequently perceived accounting calling as extremely honoring in footings of finance and position. These perceptual experiences frequently come from their collegiate experiences. However, these perceptual experiences in world may non be true.2.4 Percepts of Accounting Study at SchoolThe demand to enroll pupils interested in accounting as a profession, has led many research workers garnering grounds from high school pupils in relation to the exposure they have received about accounting. Byrne and Willis ( 2005 ) found that the chief factors to act upon secondary school pupils ‘ perceptual experiences of accounting were the survey of the topic in school, the factual media and their instructors. In the Byrne and Willis ( 2005 ) survey, pupils who were analyzing accounting at secondary school had a less negative image of accounting compared to those non analyzing accounting. However they still held a traditional position of the profession and of the work of the comptroller. Byrne and Willis ( 2005 ) found that the ground for the findings was due to the fact that the nature of the accounting teaching method being experienced by secondary school pupils was non significantly chase awaying preexistent negative perceptual experiences or giving them a realistic feeling of accounting patterns. In fact, anterior research undertaken by Byrne and Willis ( 2001 ) into the secondary school accounting class provides grounds that secondary schools emphasized mechanical clerking and appraisal advancing rote acquisition. This attack is likely to corroborate instead than dispute pupils ‘ traditional stereotyped position of the work of an comptroller and the profession. Byrne and Willis ( 2005 ) recommended that the profession should seek to act upon the content of the course of study in secondary schools to guarantee that the work of an comptroller is seen as less definite, precise and conformity driven and more interesting. These determination are similar to that of Inman ‘s et al. ‘s. ( 1989 ) survey. Students ‘ experiences with uninteresting accounting coursework and rote acquisition may besides deter the best pupils from prosecuting an accounting major ( Inman et al, 1989 ) . Students are more likely to take an accounting major when they consider accounting interesting and gratifying ( Saeman & A ; Crooker, 1999 ) . Tan and Laswad ( 2009 ) showed that a higher proportion of accounting pupils than other concern pupils decide on their major prior to university survey. Therefore they recommended that the profession should advance the positive facets of an accounting calling non merely to pre-university pupils but besides to the populace, as this scheme would heighten the public profile of members of the profession. There is grounds to propose that the accounting course of study in secondary schools may be playing a portion in footings of pupils ‘ perceptual experiences of account ing, which may non needfully bespeak the true nature of the profession.2.5 How to give a positive perceptual experience of Accounting to pupils?Harmonizing to Albrecht and Sack ( 2000 ) , one manner to increase the figure of pupils majoring in accounting would be for the profession to pass on more efficaciously what occupations comptrollers really perform. The broad scope of calling options available to comptrollers should be emphasized peculiarly to high school pupils and college fresher. By efficaciously pass oning the properties of an accounting calling, the widespread perceptual experience that the work is deadening and uninteresting should be countered. Another manner to successfully enroll pupils to accounting is to emphasize the long-run fiscal wagess and occupations security of the profession. It appears that those who choose to major in accounting realize that possible exists for both a high income and stable employment in their callings. Given the recent negative imperativeness environing the accounting profession, layoffs and ethical jobs could finally turn out to be a much bigger barrier to choice of an accounting major that has traditionally been perceived. The horror narratives of failed callings of Anderson employees may good hold a negative impact on accounting registrations, because accounting big leagues place a high accent on occupation security. Finally, comptrollers must be wise and proactive in keeping the image of accounting as a esteemed profession. Failing to turn to the recent moving ridge of dirts is the wrong attack. They need to pass on that the accounting profession has historically been regarded as the prot otype of ethical and professional behavior and that the profession will one time once more rise to the challenges it faces today. The AICPA and some province societies have introduced several plans and selling stuffs designed to pull pupils to accounting. Employers and universities besides have a interest in pulling pupils to accounting callings. L.Hartwell, S.Lightle and Maxwell suggested that enrolling attempts should get down early and should stress the ambitious nature of accounting work and supply specific information about get downing wages. Rather than avoiding treatment of the recent accounting dirts, recruiters should see utilizing them as an illustration of the critical function accounting dramas in our capital markets. Change by reversaling the diminution in accounting registrations will non go on overnight, and can non be achieved in isolation. It will necessitate creativeness and cooperation among pedagogues and practicians, and perchance alterations in the profession itself. A particular undertaking force, Accounting Careers for Tomorrow ( ACT ) , have studied research and discussed the issues environing steep registration diminutions in college accounting plans. They determined that the WICPA must make consciousness of calling chances among high school pupils, and instructors, every bit good as others. ACT has concluded that the WICPA and its members must bring forth these positive perceptual experiences about the profession: Accounting is a profession, non a occupation Accounting is interesting, disputing and strategic An Accounting grade is a good footing for a calling2.6 Status of Accounting Compared with Other ProfessionsStudents are more likely to draw a bead on to a calling that is held in high regard by society. Irish high school pupils ranked comptrollers behind physicians, attorneies, tooth doctors and designers as professionals ( Byrne & A ; Willis, 2005 ) . However, in the Byrne and Willis ( 2005 ) study the existent ranking of accounting as a profession varied between accounting pupils ( who ranked it 5th ) and non-accounting pupils ( who ranked it 7th ) of 10 professional classs. In the US the Gallup Organisation ( 1991 ) reported that university pupils rated the profession last among the six professions of jurisprudence, medical specialty, instruction, technology, fiscal planning and accounting. In a New Zealand survey integrating the positions of high school instructors, the consequences showed that the accounting profession was of lower ranked societal position to the professions of jurisprudence, medical specialty and technology ( Wells & A ; Fieger, 2005 ) .2.7 Percept on prosecuting professional scrutinySome accounting pupils think that it is hard to go through the professional accounting programmes and merely few finalists passed with merely one effort ( Omar, 2009 ) . Jackling ( 2002 ) , examined Australian undergraduate pupils and discovered that skewed images toward the accounting profession has led to a failure in pulling pupils with creativeness and people-oriented personalities that are so urgently sought by the profession. Some pupils besides believed that professional accounting programmes are more hard than degree programmes, hence it is merely suited for those who are disciplined and extremely committed pupils and merely those with first-class cumulative clas s point sum ( CGPA ) can prosecute professional accounting programmes ( Omar, 2009 ) . Some pupils feel that it is better for them to prosecute other programmes instead than professional accounting programmes because of these perceptual experience that they heard, chiefly about the figure of efforts that most of the professional accounting pupils needed to do in order to finish the professional survey ( Omar, 2009 ) . This shows that pupils still have bad perceptual experience toward the professional accounting programmes. Harmonizing to the survey by Mazlina & A ; Mohammad ( 2012 ) , questionnaires used was adapted by Omar ( 2009 ) . They were distributed to 120 concluding twelvemonth accounting pupils in a public university in Malaysia. Majority of the respondents were female pupils than male pupils and about 69.9 % of the respondents were female and most of them ( 96.2 % ) were individual. The survey suggested that near to 70 % of the respondents would wish to work instantly after graduation and another 30 % would wish to prosecute their surveies after graduation. This determination suggested the importance of accounting lectors and practicians, every bit good as the related ministry to actively advancing and supplying information about being the professional comptrollers to the pupils, in order to positively act upon their perceptual experience and pull them to be a professional.2.7.1 Skill demands to be an effectual comptrollerProfessional accounting organic structures have long been recommending that in order to go a member of that profession, specific accomplishments should be acquired. Table 1 summarises the accomplishments demands of the undermentioned professional accounting organic structures: the Institute of Chartered Accountants in Australia ( ICAA ) , the Canadian Institute of Chartered Accountants ( CICA ) , the Institute of Chartered Accountants in England and Wales ( ICAEW ) , the American Institute of Certified Public Accountants ( AICPA ) , the New Zealand Institute of Chartered Accountants ( NZICA ) and the South African Institute of Chartered Accountants ( SAICA ) .Generic accomplishmentsICAA ( 2011 )CICA ( 2011 )ICAEW ( 2011 )AICPA ( 2011 )NZICA ( 2011 )SAICA ( 2011 )Problem work outing****Communication******Strategic thinking/ alteration direction*****Business consciousness****Professional and proficient ability******IT skills*****Report writing/ presentation**Table 1: Skills demandsFrom this list of accomplishments demands ( table 1 ) , it can be deduced that comptrollers need to be effectual communicators, able to believe and move strategically, able to work out jobs, be cognizant of concern issues and be professionally and technically competent. The accountant therefore demands to hold satisfactory interpersonal accomplishments because of the regular interaction with clients, to be originative in work outing jobs, doing determinations and planning for the hereafter and to be effectual communicators.2.8 Key Factors Influencing Perceptions of the Accounting ProfessionThe accounting instruction literature has suggested that pupils ‘ perceptual experience derived from assorted beginnings. Several factors have been linked to influences on a pupil ‘s calling pick in accounting. Harrison ( 1998 ) points out that it is non merely pupils ‘ ain perceptual experiences that affect their calling determinations but besides the perceptual experiences of those around them. The 12 factors that influenced the pupils ‘ determ inations included calling chances, involvement in the topic, teacher, money, parents, enjoyment, old experience, life manner offered because of the calling, challenge, prestigiousness, utility in runing a concern, and other pupils. Therefore pupils may be influenced by their instructors at school, parents, relations or friends. However, anterior research on the impact of instructors on a pupil ‘s determination to major in accounting has produced inconclusive and assorted consequences. Some surveies have shown that instructors do non play a important function in pupils ‘ pick of big leagues ( Cangelosi et al. , 1985 ; Gul et al. , 1989 ) . In contrast, other surveies ( e.g.Paolillo and Estes 1982 ; Hermanson and Hermanson 1995 ; Geiger and Ogilby 2000 ; Mauldin et al. , 2000 ) have found referents to hold an influence on pupils ‘ determination to major. The grounds sing the influence of others, e.g. parents and friends is besides inconclusive. Other surveies have besides examined pupils ‘ perceptual experience on the accounting calling. One issue being examined is the standards in taking accounting as a calling ( Carpenter and Strawser, 1970 ; Poallilo and Estes, 1982 ; Haswell and Holmes, 1988 ; Gul et al. , 1989 ; Carcello et al. , 1991 ; DeZoort et al. , 1997 ) . These surveies by and large found salary as one of the top five standards act uponing calling determination ( Carpenter and Strawser, 1970 ; Haswell and Holmes, 1988 ; Gul et al. , 1989 ; Horowitz and Riley, 1990 ) . Specifically, Carpenter and Strawser ( 1970 ) found that the top 5 standards are foremost, nature of work, followed by chances for promotion, get downing salary, working status and occupation security. On the other manus, Haswell and Holmes ( 1988 ) found occupation handiness as the top standard, followed by chances of publicity, wage, occupation security and occupation satisfaction. Paollio and Estes ( 1982 ) found that handiness of employment as the most of import factor. Net incomes possible, old ages of instruction required, aptitude for the topic and instructor influence have a greater impact on calling pick for comptrollers compared to the other professional groups. Other surveies found that chance for advancement considerations to be act uponing the pick of a calling in accounting ( Trump and Hendrikson, 1970, Barnhart, 1971, Zikmund et al. 1977 ) . Shivaswamy and Hanks ( 1985 ) reported that occupation security is ranked first by accounting pupils in their survey. Kim et al. , ( 2002 ) conducted a survey on concern big leagues ( e.g. accounting, finance, general concern, direction, selling, MIS/CIS, and dual major ) . They discovered that the top five grounds for taking a major were: involvement in a calling associated with the major, good occupation chances, â€Å" good tantrum † with respondents ‘ abilities, a desire to run a concern some twenty-four hours, and projected net incomes in the related calling. The least selected grounds for taking a major were the repute of the major at the university, the sensed quality of direction, the parents ‘ influence, the sum and type of promotional information, and the influence of friends. Yayla and Cengiz, ( 2005 ) determined five factors that play a function in taking an accounting calling. Those factors were pupils ‘ ain pick, household and close environment consequence, interesting profession, net incomes outlooks and calling chances. In contrast, Dinc ( 2008 ) utilized factor analysis and determined the following seven chief factors in make up one's minding calling pick: great net incomes outlooks, calling outlooks, occupation experience, cognition and ability, household environment, societal position, and instruction environment. Factors as recounted above approximately taking a calling in accounting field or non can be divided into two chief groups: internal and external factors. The internal factors may include personal abilities, mathematical competence, and involvement in the field. These factors do non depend on the pupils ‘ geographical country. Whereas the external factors, such as calling chances, degree of salary a calling offers and the societal position that the calling would supply are variable in assorted geographical countries. For illustration, while there are good occupation chances in one geographical country, another geographical country may non offer the same chances.2.9 Gender EffectssTurner & A ; Bowen ( 1999 ) examined the gender spread in pick of major, specifically, the under-representation of adult females in the scientific disciplines and technology in the ninetiess. They suggest that this phenomenon may by cultural and that gender and socialisation skills/expectations may take males and females to hold different career-choice penchants. The Taylor Report ( 2000 ) states that compared to college pupils in general, accounting big leagues are more likely to be female. To the best of our cognition, merely two surveies to day of the month hold examined the chairing consequence of gender on the pick of business/accounting as a major. Leppel et Al. ( 2001 ) found that female pupils are more likely to be influenced in pick of major by a professional male parent, and that adult females from â€Å" high † socioeconomic backgrounds are less likely to major in concern. Both statements were found to be the opposite for males. Lowe & A ; Simons ( 1997 ) found that female accounting big leagues ranked â€Å" the built-in nature of the capable affair † more of import than did male accounting big leagues ; females in their survey placed a higher value on the â€Å" ability to win academically in the major, † in the major being â€Å" intellectually ambitious, † and in â€Å" coverage of interesting capable affair † in their determination to take a major. This was non true for all female respondents, merely those taking account ing as a major. Research into gender differences sing perceptual experiences of comptrollers indicate that males, compared with females, perceive the accounting profession as more interesting and necessitating a higher grade of interaction ( Heiat et al. 2007:94 ) . There have been some alterations in accounting. In New Zealand, chartered accountant rank Numberss for adult females have been lifting and adult females are more often going national councilors and other office carriers. However, even in the Institute adult females have still to make a place of equality with work forces. Womans may hold been able to come in the accounting profession but that has non needfully intend that they have been every bit successful as work forces in busying all countries of the profession. Wootten and Kemmerer agreed with Ciancanelli et Al. ( 1990 ) and Welsh ( 1992 ) that â€Å" gender transmutation of a work force does non needfully intend gender transmutation within a work force † . In New Zealand in 2001, Whiting & A ; Wright carried out a postal study of public comptrollers. From this they noted that merely five per centum of female respondents were spouses, or held tantamount senior places, while 40 per centum of male respondents were spouses. Womans in the United States were more involved in what was considered the less demanding and therefore lower paid scrutinizing work and less involved in the ego directed and independent countries of confer withing. They were non encouraged to set about high profile work or cover straight with clients. Whether or non these businesss required university degree makings, adult females have been over represented in them. In New Zealand in 1984, about 70 per centum of the full-time labor force in clerking and cashier-type businesss were female as were 90 three per centum of parttime bookkeepers and tellers. Today adult females are over-represented in the College of Accounting Technician within the New Zealand Institute. The b ulk of New Zealand chartered comptrollers are still male and most accounting technicians are female. In New Zealand throughout the 20th century, there have normally been a higher per centum of adult females than work forces in professional businesss. However, surveies of these figures have systematically revealed that the bulk of the professions have remained male dominated and adult females have concentrated in a few professional businesss. Davies and Jackson showed the significance of the rise in Numberss of adult females in these once male dominated professions in New Zealand between 1971 and 1991. For illustration, the legal profession had a 12 hundred per centum addition in adult females going attorneies in those twenty old ages, while dental medicine had an eight hundred and forty one per centum addition. Accounting ‘s addition was a somewhat smaller at seven hundred and 30 eight per centum. Many professions showed similar rises with most being of a proportion that was greater than one hundred per centum.