Criminal Justice Trends Research Paper Example | Topics and Well Written Essays - 1000 words

Criminal Justice Trends - Research Paper Example The paper will finally discuss the value of the criminal justice system in a changing society. In many societies today, people heavily depend on policing within their communities as more and more human beings want to feel safe around their communities and the world at large. The changes in the criminal justice system can be seen by looking at how cautious people are becoming towards crime (Sunga, 1997). For example, many years back, the rates of crimes reported by many police departments were very low. Surveys show that people felt safer and would even walk in and out of their homes at night without feeling threatened. However, these trends have changed and the rates of crimes have been reported to have gone up significantly (Walker, 1980). These changes are reflected in the criminal justice system. As the rate of crime increases, the criminal justice system has had to adjust so as to deal with the increase (Fuller, 2005). The criminal justice system generally refers to a collection of local, state or federal public agencies that are instituted to deal with the problem of crime. The criminal justice system is made up of three important components: the police, corrections and the courts. These three components work together to ensure that crimes are deterred or prevented through the apprehension, trial and punishment of criminal offenders (Walker, 1980). This means that the criminal justice system is made up of a legislative branch which is responsible for the creation of laws, adjudication which comprises of the courts of law and the corrections branch which comprises of parole, probation, prisons and jails (Fuller, 2005). The police are contained in police departments which are public agencies charged with the responsibility of maintaining order and enforcing the criminal law. Police officers operate within communities so as to control and prevent crime. The courts on the other hand are tribunals where people who have been accused of criminal offenses have the ir cases listened to and determined by judges or juries. Correction facilities comprise of jails, parole, prisons and probation which are meant to rehabilitate or punish criminal offenders so as to ensure public safety. These components of the criminal justice system have been undergoing several changes over the years (Sunga, 1997). It is important to note that as society evolves, so does the criminal justice system. The criminal justice system has been in constant evolution so as to keep up with the priorities of societies (Walker, 1980). As society changes and advances, the criminal justice system has had to be altered so as to keep up with the societal changes and advances by protecting and serving the unique needs of the changing society (Fuller, 2005). As society becomes more and more aware about human rights and the importance of fairness, justice and equality regardless of race or gender, the criminal justice system has had to change so as to adapt to these societal demands ( Sunga, 1997). A review of the recent trends that affect the criminal justice system shows that the criminal justice system has been changing in many areas such as in racial and gender issues. These include statuses of women, gender discrimination, racial discrimination and minorities in society (Walker, 1980). A good example that can be used to illustrate the changing trends is seen in the police departments. For example, in the past, there have been a lot of obstacles

U.S. automobile industry.

U.S. automobile industry. EXECUTIVE SUMMARY Car is great invention of human development. After more than two centuries of development and innovation, automotive products remain irreplaceable in the transportation. Automobile industry is always one of the most important industries of each country and the world in general. The U.S. automobile industry was born in the beginning of 19th century, contributes a huge amount in GDP of American as well as one of the domination industries in American particularly and globe generally. This project provides an overall and comprehensive view about the U.S. automobile industry. Through application of appropriate strategic analysis tools, this topic focus on analyze four following parts: Firstly, the overall current macro-environment of this industry is provided, especially the key forces driving change in the U.S. automobile industry. Secondly, using the Michael Porter model to analyze the competitive environment or also called task or industry environment, the strengths and extent of competitive forces, which affect the attractiveness of the U.S. automobile industry. Next, map of the key strategic group in the U.S. automobile industry and analysis of the competitors in a main strategic group. Finally, based on the analysis of both environments, this report offers comments of the key opportunities and threats facing by the firm in the U.S. automobile industry and its attractiveness of the present incumbents and potential new entrants. I. INTRODUCTION The United States, with its total current resident is about 308 million, is the third most populous country in the world. It is the second largest country in Western Hemisphere, and the third or fourth largest in the world by total area. With an estimated 2008 gross domestic product (GDP) of US $14.4 trillion (a quarter of nominal global GDP and a fifth of global GDP at purchasing power parity), the U.S. economy continuingly occupies the most important position in global economy. Based on these advantages, the U.S. automobile market is one of the third largest markets, after China and Japan, both of manufacturing and consumption. The U.S. automobile industry has long historic development from the early decades of the 19th. There were over 1800 automobile manufacturers in the United States in the past. Although very few can survive and only a few new ones were started after that period, they are on the top automakers of the world. Moreover, it attracts most of the biggest foreign automakers to locate factories and invest, such as Toyota, Honda, BMW, Mitsubishi, etc. Recently, the automobile industry dramatically down caused the shortage resource and the current economic crisis. The U.S. automobile cannot avoid this trend. However, the general industry and Big Three U.S. automakers General Motors, Chrysler, and Ford recover gradually whereby the timely auto industry bailout and restructuring of the President Barack Obamas government. II. THE CURRENT MACRO-ENVIRONMENT OF THE AUTOMOBILE INDUSTRY There are many external forces that can affect an industrys performance and hence to know well about the environment is the best way for improving the strength as well as reducing the weaknesses of companies in the field. This analysis of Socio-cultural, Technological, Economic, Ecological, Political and legal forces that affect the automobile manufacturing industry will be presented as follows. 1. Socio-cultural forces It cannot be deny that in todays society, people are judged on the type of cars they drive. Anyone who drives a nice and expensive vehicle is thought to be wealthy and success. People will find them-selves more valuable and feel better when they drive a nice and new car and therefore, car manufacturers target their markets by these thoughts. For example, with Mercedes-Benz, the producer launched three types of cars, which represent the brands value: luxury, safety, innovation. They are A-Class, F400-Carving and C-Class which being able to appeal the significant diversity of Mercedes-Benz in conquering the customers. Another thought provoking issue of the socio cultural is the environmental concerns for the need of fuel-efficient vehicles. Many environmentalists are worried about the impact that the gas cars have on the environment. The lower amount of gas emission emits into the air, the better the environment becomes. Therefore this problem also is taken into consideration by specialists of automobile companies. 2. Technological forces The U.S. is the worlds largest producer and consumer of motor vehicles with production of 16 million units every year. To increase its scale, the U.S automotive industry continues to experience technological change by investing on research and develop projects every year. These plan aim at finding out clean and renewable energy resources so that car can be used in the most efficient way. In addition to this, improving the quality of engine, making new more functions, changing technical innovation and styles for cars are also the objects that car-manufacturers want to bring to customers. Getting success as today, automobile industry should consider Internet as an important and useful instrument that make the business easier and more convenient. Thanks to its functions, the business of automobile industry becomes more efficiency and lower cost by e-booking, payment, connecting suppliers and customers online. For example, Ford, GM, and Daimler Chrysler created a global online exchange for suppliers and the original equipment manufacturers. 3. Economic forces In the past, the automobile manufacturing industry is regarded as one of the largest and vital industries within the U.S due to its great contributing to this economy in employment and productivity. Reports indicate that motor vehicle production represents over 5 % of the U.S. private sector GDP. However, because of the global crisis and the increase in oil price, 2008 and 2009 are the most difficult periods for automobile companies all over the world. In US, the number of cars sold is significantly reduced to be lower than 30% in 2008 and predicted 50% in 2009, making many automobile companies got into trouble, especially big ones like General Motors, Ford and Chrysler. 19.4 billion aid from the U.S. government with 9.5 billion from Canada government can not help General Motors avoid from breaking in 1/6/2009. The car consumption of Ford Corporation also decreased significantly, they had to close four plants in the U.S. and thousands of workers to leave work until now. The head of corporate manufacturing automotive components Continental (Germany) Karl-Thomas Neumann is predicted, the crisis in the automobile industry could take up to the next 5 years. This means that over 50 million people live based on the automobile industry will have to face unemployment in this period. 4. Ecological forces After the crisis, major technology trends that automobile production corporations want to aim at are comfortable, friendly environment with consumption of fuel savings cars. In present, Hybrid vehicles with fuel economy of fuel consumption at 35 km per liter gasoline are taken into consideration and eventually moving to the car model that does not use fuel as crude oil is development direction of the automobile industry in the near future. Besides, Pollution Prevention Project will be carried out regularly with the hope of finding innovative ways to keep our environment healthier and cleaner. 5. Political and legal forces Since the 1960s, the U.S. government has issued regulations that affect the production and consumption of cars in this country. Accordingly, almost all of the provisions are about environmental related problems and the safety of the drivers as well as passengers. The first National Traffic and Motor Vehicle Safety Act that forced manufacturers to improve the safety for the passengers, the driver visibility, and the braking of the car were approved in 1966. After that, there was also growing concern for the environment, many Acts were introduced in order to set standards for automobile pollution and decrease in automobile emission such as The Vehicle Air Pollution and Control Act, Clean Air Act. Then, after the oil crisis in the 1970s, The Energy Policy and Conservation Act stated that all automobiles must meet a certain mileage per gallon to ensure that the amount of energy could be saved as much as possible. III. THE COMPETITIVE ENVIRONMENT In todays fierce competitive environment, the firms need to achieve competitive advantages for competing, existing and growing. Accordingly, the firms must recognize the environment that powerfully influences the firms. In American automobile industry, the automobile manufacturers have realized the environments influence to automotive industry. At the same time, they must look at the main sources of competitive forces and how high or low competitive force is. As stated by Wheelen and Hunger (2008, p. 83) about the six sources of competition in Porters Five Forces model. This framework is used to identify the opportunities and threats for entering in to a particular industry. It is featured as follow: Rivalry amongst existing firms in the industry The American automobile industry includes three major manufacturers, General Motors, Fords, and Daimler Chrysler. On the other hand, it has also two Japanese biggest competitors, Honda and Toyota. Now we will discuss about how strong each competitive force is and which they affect on the attractiveness of the American automotive industry. 1. The threat of new entrants-Barriers to entry New entrants can threaten the market share of existing competitors. One reason new entrants pose such a threat is that they bring additional production capacity, reducing the attractiveness. (Hitt, Ireland and Hoskinsson, 2008). The threat of new entrants is low in the American automobile industry because of some main reasons. First, the American automobile industry now is mature and it has attained economies of scale. Although Honda and Toyota have invested heavily in America to produce cars, now the crisis in the auto industry and the slow sluggish state of the global economy lead to small demand; therefore, new entrants are not interested to enter this sector. Besides, this heavy industry requires a significant amount of capital for producing automobiles as well as research and development new designs. It also demands modern technologies, management and marketing skills. Besides, establishing the intermediaries for distributing the products is not the simply problem in America. The firms must look for the dealership to sell their automobiles. These entry barriers are substantial that make it difficult for new automakers. Accordingly, it is not easy for any new entrants to enter the American automobile industry. 2. Bargaining power of suppliers According to Hill and Jones (2008), the bargaining power of suppliers is the suppliers ability to raise input prices or the costs of the industry by providing poor quality inputs or poor services. In the automobile industry, the bargaining power of suppliers is low. The auto manufactures need several components from suppliers. Moreover, there are many suppliers in this sector. We can see that suppliers in the U.S automobile industry have little power. Therefore, the auto manufacturers have many options for bargaining prices and deliveries. If suppliers do not meet some main qualifications such as quality and delivery, the auto manufacturers can switch to other suppliers. Besides, the automakers can have many opportunities to force down input price as well as demand higher quality inputs. 3. Bargaining power of buyers Wheelen and Hunger (2008) mentioned that buyers could have an effect on an industry through their ability to force down price, bargain for high quality or more services. Thus, powerful buyers should be viewed as a threat of the industry. The bargaining power of the buyers in the American automobile industry is high. Nowadays, customers easily get information and have many options in choosing brands and models of cars between auto suppliers. Some of qualifications that they based on in choosing cars are quality, price, appearance, efficient, and so on. Because of the variety of lifestyle, customers purchase the cars in different ways. Besides, the switching costs are low in automobile industry. As a result, the buyers can play off the supplying company against each other to force down price. Whats more, a buyer has the potential to integrate backward by producing the product itself as a bargaining tool. Ford and General Motor have used the threat of manufacturing a component themselves instead of buying it from suppliers. 4. The threat of substitute products Hitt, Ireland and Hoskinsson (2008) pointed out that substitute products are goods or services from outside a given industry that perform similar or the same functions as a products that the industry produce. The threat of substitute products in U.S automobile industry is medium. Although people can travel by several public transportation means such as subways, trains, buses, the need of automobiles is inevitable in todays modern life. Traveling by automobiles bring conveniences and dependences for people whenever and wherever they want to go. Moreover, in using subways, trains, buses, the switching costs are high in considering of time, money and convenience. The cost of fuel consumption, the maintenance costs, the annual insurance fee, and so on in using automobiles may be higher than traveling by public transportation means. Thus, we can see that the threat of substitute products is depend on personal preference and it can be seen mild in automobile industry. 5. Rivalry among existing firms in the industry Rivalry refers to the competitive struggle between companies in an industry to gain market share from each other (Hill and Jones, 2008). Rivalry among competitors is extremely intense in the American automobile industry. There are few competitors in this sector and they are roughly equal in size. We can consider that American automobile industry is a consolidated industry because a small number of large automobile companies dominate this industry. They are General Motors, Fords, and Daimler Chrysler. In todays economic recession with slow market growth, each auto company watches each other carefully and fights to take market share from each other. They compete with each other by offering long-term warranties to customers. Besides, the rivalry among existing firms is high in this industry because of not much differentiation opportunities. General Motors, Fords, and Daimler Chrysler produce automobiles and sport utility vehicles. They evaluate about the price, quality, product design, and after-sales services and support of each other in competing to gain market share. Overall, the competition between American automakers can strengthen the attractiveness of automobile market as well as improve the product quality and after-sales services in automobile industry. 6. Relative power of other stakeholders The US government has low power over the automobile industry. General Motors, Fords have plants outside the United States, where U.S laws are not applicable. Forces driven by market demand are the only forces that significantly affect profit potential of auto industry. Accordingly, the relative power of other stakeholders ability to affect profit potential is low. After analyzing the Porters Five Forces model in the American automobile industry, we can see that the threat of new entrants is low through high entry barriers. The rivalry among existing firms is extremely intense because of few automakers in this sector. The overall impact from buyers bargaining power to the industrys attractiveness is high because customers have many options. Suppliers have limited bargaining power in this industry. The threat of substitute products is moderate and the relative power of other stakeholders is low. IV. MAPPING OF THE KEY STRATEGIC GROUPS AND ANALYSIS OF THE COMPETITORS According to Anthony Henry (2007) and Gregory, Lumpkin Marilyn (2002), the purpose of strategic group mapping is help organization identify their directly competitors, recognize mobility barriers, indicate the direction in which their strategies are moving to determine industry competition and analyze trends in the general and competitive environment. Automotive industry is one of the most complicated industries in which the giant corporations own many brands and focus on many different market sectors. The price of the product in the automotive industry is not only depended the cost but also related to the brand image of the firm. Those are the reason why this report chose the brand image and product ranger as the two variances for the two dimensions. Base on two dimensions as mentioned above, five strategic groups are formed. These groups are mainly formed base on the difference of brand image. However, the criterion of product ranger is very useful when mentioning about the luxury and extreme luxury group. The first group includes firms that have the brand image as low class / low price (Hyundai, Kia, Tata†¦). However, this group is the second highest wide range of product cluster. All most of those firms are defender. The short-term strategy of the companies mostly is cost orientation. The strategy of these organizations is try to clear the image of the low class, low quality brand and endeavor to enter to the second group which is middle class brands. The way that Hyundai try to do is build a new image of a quality brand when they offer an extensive warranty (7 years, 100,000 miles) (Gregory at all, 2002) The second group is the most powerful cluster. They have the most wide range of product which cover all most of segment of the automotive market exclude S-segment (Appendix I car classification). Majority of them are analyzers type. Toyota is a typical example. They have a wide range of current traditional engine product, which can give it a stable fundamental for them to innovate in the other sector. On the other sector, Toyota innovate the new generation hybrid engine (Toyota Prius), which is the solution in the world of traditional energy shortage nowadays. In the future, as the competitors in the same strategic group, Honda and Ford are going to introduce the new generation hybrid cars to compete with Toyota. To reach to the higher class of customers, these firms that stick with the image of middle class car try not to introduce a new high-class line but create a new higher-class brand or purchase an existence higher-class brand. With this purpose, Toyota creates Lexus, Nissan owns Infiniti, Volkswagen has Audi, Bentley and Bugatty etc. The third group is the high-class cluster. The price is higher than the middle-class mainly because the brand image and the performance of engine. In this group, the ranger of product is narrower than the middle class group because of the focus on the higher income group. To reach the higher class of customer, those firms also implicate the same strategy with the second group, which create new brands or purchase new ones. For example, BMW owns Rolls Royce. The fourth and fifth group is the luxury and extremely luxury car. Those two groups differ between each other not only on the price but also on the target customer although they are seemed in the same position when we mention in the ranger of product. The fourth group mainly focuses on the sport car, which has the high speed and hi-end technology. The target customers are young successful businessperson and celebrities. On the other section, the target customers of fifth group are people have the high state in the society, successful executives and of very rich. Because of the difference in the target customer and brand history image, the barrier of motivation is very high between those two groups. The group that this report focus on is the middle class which is the most profitable and innovative group in the automotive industry FORD Henry Ford in June 16, 1903 founded Ford Motors Company, which would go on to become one of the most profitable and largest companies in the world. As known one of the largest family-controlled companies, Ford family has been continuous controlling this company for over 100 years. The company locates the head-quarter in Dearborn, Michigan, United States. Ford is currently the fourth-largest automaker in the world and the third in US based on number of vehicle sold annually which records 1,602,011 in the U.S. market and 5,407,000 in the global market. In 2008, Ford employed about 213,000 employees at around 90 plants and facilities worldwide. STRENGTHS WEAKNESSES Well-known brand and history Product diversification Offering hybrid and environmental friendly cars Good marketing plan: Bold Moves Sponsoring and financing for big event. Product has a good review: quality, reliability, moderate price. Firestone tire recalls. CEO Jacques Nasser and Chairman Bill Ford Jr. cannot get along. Their overseas allocation and outsourcing creates fewer jobs in America. Their products are getting lower quality due to use cheap ways to make them. HONDA Soichiro Honda found the Honda Technical Research Institute in Hamamatsu in October 1946, to develop and produce small 2-cycle motorbike engines. Two years later, Honda Motor Company, Ltd. was born, and in 1959, Honda opened its first storefront in Los Angeles with six industrious employees. Today, Honda employs nearly 27,000 people in all 50 states. STRENGTHS WEAKNESSES Good brand in producing high quality products from cars to motorcycles to lawn mowers. One of the largest manufacturers of motorcycles in the world Awards for initial quality and customer satisfaction Pioneer in engineering low emissions internal combustion and hybrid technology. Higher price for non-luxury vehicles. Non-attractive in truck product. High technology cost cause over-price for consumer. MITSUBISHI MOTOR Basically, Mitsubishi Motors is one member of Mitsubishi group was found on April 22, 1970, and was based on the successful introduction of the first Galant. Until now, MMC has 33,202 employees and 12,761 non-consolidated employees, as of March 2008. The Mitsubishi brand was introduced to the American market for the first time in 1971. Until now, they employ about 18,500 employees across United States. Nearly two-thirds of the Mitsubishi vehicles are sold in the U.S; particularly this number is 58,963 in the end of 2008. STRENGTHS WEAKNESSES 4th largest automaker in Japan Restructuring Recovery plan. Strong brand awareness. Member of Mitsubishi Group. Poor model awareness. Loss of RD engineers. Weak uncertain leadership. Eclipse brand strongly associated with Female buyers. History of product recalls TOYOTA Toyota Motors Corporation was established on 28 August 1937 as independent company, headquarter is being located in Toyota city, Japan. The founder of Toyota was Kiichiro Toyoda. Nowadays, Toyota is basing 26 factories to produce vehicles, and marketing distribution in more than 170 countries in the world. In 2008, Toyota passed General Motors to become the No1 automaker in USA and the worlds largest automaker in global sales for the first time in history. STRENGTHS WEAKNESSES Well-trained employees. Strong leadership. Global organization, with a strong international position in 170 countries worldwide. High financial strength. Strong brand image based on quality, environmental friendly (greener), customized range. The largest automaker. Well culture-friendly, family†¦ encourages employees. Product diversification, developing the hybrid- motor product ranges. Japanese car manufacturer seen as a foreign importer. Quality issues due to rge-scale re-call made in 2005. Most products targeted to the US and Japan only shifting attention to the Chinese market. VOLKSWAGEN Founded by Ferdinand Porsche on May 28, 1937 as â€Å"Grsellschaft zur Vorbereitung des Deutschen Volkswagens mbH† and renamed as â€Å"Volkswagenwerk GmbH† in 1938, from a small car company, nowadays Volkswagen becomes the largest automobile maker in the world by vehicle production (Autocar, 2009) STRENGTHS WEAKNESSES Aggressive and talent leadership High financial strength. The largest automaker. High reputation German quality engine Cost-control with the purchasing list Non-stop requirement for the new project Special production testing process (manager attend the test drives) Lower position than Toyota and Honda in the market share Bad public image because of GM sue Not good relationship with their investors V. THE COMMENTATION VI. CONCLUSION Automobile industry is one of the most important industries contributed the U.S. worldwide dominated position. However, this industry now is facing the worst crisis of the car industry in the past decades. The most urgent task is recovering this crisis. Moreover, finding out the new developed trend is the main strategic for whole the industry.

Jeannie Brown and Invasive Group A Streptococcus :: essays research papers

our everyday lives bacteria is constantly surrounding us, some of the bacterium that we encounter are beneficial to us but then there are the ones that are severely detrimental to our health. The way that they effect a persons body can differ from person to person. Many of the â€Å"microscopic foes† are very resilient and have a very fast reproduction rate. Not only do they reproduce quickly they sometimes seem to outsmart our immune system and not allow our bodies to fight the infection making it almost impossible to stop them. One thing that a lot if people rely on is the assistance of prescription drugs to get them better but even the drugs are not being effective and we can’t stop the pathogens from invading our personal places such as work, home, school, or anywhere. Even though modern medicine is advancing the pathogens could still get the get the best of us. The scary thing is we never know when the next pandemic or epidemic is going to arise. All it needs is s ome ordinary microbe to swap genes with a deadly germ to produce a â€Å"super pathogen† and it could happen to anyone, anywhere, as it did to Jeannie Brown who is from â€Å"our neck of the woods†. Jeannie Brown was a hard working thirty- two year old woman from Canton North Carolina. She worked two jobs to make ends meet at home for her and her ten year old son. Jeannie was insecure about her recent weight gain and that caused her to get sucked into depression. Not only was she stressed and depressed she also had high blood pressure which she was taking medication for. Jeannie needed a break and she decided that she was going to take one and go to Myrtle Beach with one of her friends for a relaxing three day weekend. After they got settled in at the beach Jeannie changed into her bathing suit and it was then when she noticed an unfamiliar feeling in her neck and behind her left ear. She also said that she felt as if there was a knot in her neck. Jeannie then asked her friend if she noticed anything different. There were no visible signs that would make them come to the conclusion that anything significant was wrong with her. Not â€Å"overreacting† to the situation they came to the conclusion that Jeannie had probably slept funny the night before, so they continued with there day relaxing on the beach.

Unit 20: Promoting Health Education- P1

Unit 20: Promoting Health Education- P1 In this unit I am going to explain three different approaches to promoting Health Education the three approaches I am going to explain are Mass Media, Community development and Two way Communication. The first approach to promoting Heath Education is Mass Media. -Mass media-any written, printed, visual, electronic, auto-visual media developed to reach mass audience and the public. -Audience segmentation-division of a population into a more homogenous groups based on similarities in attitudes, beliefs and knowledge. This allows greater impact of the message. It is used mainly in promoting Health Education to raise public awareness about a particular problem or issue, Stress the ill-effects of unhealthy behavior and the benefits of preventive behavior. Mass Media can be found anywhere and everywhere. Just a few of the many different types of Media are, Television, Radio, billboards, Posters. There have been many different effective National health campaigns such as: Physical activity, diet, smoking, heart disease, sexually transmitted infections and mental health. There are many different ways of approaching promoting health education such as, planned campaigns and advertising. This has the advantage of targeting a wide target audience and may be tailored to meet specific objectives. Unpaid publicity, this may be low cost campaigns that may seem to provide greater credibility to the target audience. Mass media can use many different approaches to promoting health education. Some of the ways you could promote health education is fear, some campaigns use fear to get the message across and for it to have effect such as, smoking and the effects such as cancer. An Example of a mass media campaign used to promote health education is the NHS Anti-smoking campaign that featured a number of media approaches such as very graphic posters and television advertisements such as The ‘I’d do anything’ advertisement. These types of advertisements are designed to motivate smokers to quit and by featuring the children of smokers singing â€Å"I’d do anything† from the musical Oliver with the endline: â€Å"Your kids would do anything for you. Why don’t you stop smoking for them? I think that this type of approach would have a very positive outcome with a number of people giving up smoking, The outcomes from this NHS campaign would be measured by Engagement and response, Daily/weekly call figures, Number of NHS Quit Kits ordered and Web stats – unique visits, time spent on site, number of page views Another mass media approach would involve health educators working to encourage healthy lifestyles and wellbe ing by educating individuals and communities. They create awareness on subjects that can prevent diseases, injuries, and other health problems. Health educators attempt to prevent illnesses by informing individuals and communities about health-related topics, such as proper nutrition, the importance of exercise, how to avoid sexually transmitted diseases, and the habits and behaviours necessary to avoid illness. The advantages of using mass media to promote health education are that you can raise important issues and create awareness about them. Mass media is also a good way to get people thinking about and discussing the issues, it is also a good way of reaching a large audience and a scatter gun approach can be used. On the other hand there are a few disadvantages of using mass media to promote heath education, such as cost effectiveness. Mass media can be very cost effective and have high costs such as advertising. A Scatter gun approach and it may not be as effective as a direct approach. Sometimes you cannot tell who the message is coming from and it is only one way communication. You also can’t see the outcomes or tell if it has been effective for a very long time. Overall I believe that the use of mass media in health promotion is widely used. It can be used locally, regionally and internationally. But the outcomes of some mass media campaigns are yet to be realized and to be proven as successful or unsuccessful. Mass media is one of the main approaches used in health promotion and its lack of success may be due to its oversimplification or segmented view of health and well-being. The second approach to promoting Heath Education is Community development. -The process whereby people who are marginalized or living in poverty work together to identify their needs, create change, exert more influence in the decisions which affect their lives and work to improve the quality of their lives, the communities in which they live, and the society of which they are part. Community development involves changing the relationships between ordinary people and people in positions of power, so that everyone can take part in the issues that affect their lives. It starts from the principle that within any community there is a wealth of knowledge and experience which, if used in creative ways, can be channeled into collective action to achieve the communities' desired goals. Community development is used to promote health education because the problems can be directly targeted and hit. Community development is used to target issues such as environment issues, housing, crime, pollution, support and isolation. By improving these issues you can improve the health issues that have become a consequence, Such as smoking, alcohol, drugs, stress, exercise and crime. See diagram below: A further approach to community development could involve a multiagency approach. The multiagency approach could involve the Government, local authorities, health trusts, the police, schools and other agencies all co-operating to achieve one outcome within a community. You can promote heath education by targeting an individual group such as children, young people, families and the elderly. It would involve the entire agency’s working together effectively, putting children, young people and their families at the centre of decision making in order to meet their needs and improve their lives. An example of using community development to promote health education could involve starting a group meeting in a local community centre and doing sport activities. Or the local council providing free health facilities for the community such as Hall Classes that could vary from aerobic sessions or keep fit sessions that could involve using the wide range of equipment available at all the sports centers throughout the borough. The session aims could be to develop fitness, weight control, balance, and coordination, fun and group interaction. There are many advantages of using community development to promote health education such as working to improve people’s living environment. Providing a joint effort that brings the community together. It can also improve self esteem and make people have a â€Å"can do† attitude and empowers the community. It is also effective because it can be done on an effective small scale. I. e. 1-1 or 1-10 and you can be given the feedback automatically. Another benefit may be that it is not cost effective because you could use resources from the mass media such as: leaflets, posters or videos. On the other hand the disadvantages of using community development to promote health education are having to have a number of people that are committed for it to have an effect, and some people within the community may have a negative attitude and feel as if change is not possible. Others may depend on other people to fix the issues and you may not be able to evaluate the outcomes to see the effectiveness. Another problem may be that the message may not reach everybody within the community or people may hold back on their feelings or opinions. Overall I believe that Community development is an effective way of promoting health education because it can be used within a community to target a specific area or health problem that may need attention, such as poor housing. I believe that by addressing the main problems you can also target the health problems that have become a result of this. The final approach to promoting health education is two-way communication. -Two-way communication uses communication to negotiate with publics, resolve conflict, and promote mutual understanding. Two way communication is used to in promoting health education mainly to discuss health issues that may affect certain individuals. Two way communication involves one person having a thought then sending that message to the person who is concerned. The receiver then processes the message and gives the feedback. This cycle continues until a positive outcome has been achieved. Two way communication works by only addressing it to a certain individual whom it may concern such as a doctor to a patient. Its effectiveness depends on the way it is addressed to the receiver because people with different ages may need to be spoken to differently such as a young child would be spoken to in a different tone of voice or manner compared to an adult. Two way communication is used to promote health and social care in many different ways. It involves basic talking and listening, this can be a very effective simple way of making a positive change. Body language can also contribute to the outcomes of health promotion because if the health promoter shows open, positive body language and shows interest in the feedback they are receiving. This will show a positive attitude and may have a positive effect because the person who it concerns will feel supported. Two way communication could also be used in the form of leaflets, letters or posters detailing some basic information about the health promotion. Two way communication can also be used to promote health education presented as E-communication by using Email, Facebook and Video. An example of using two way communication to promote health education could involve Voluntary Organizations promoting a health message within a school such as an anti-drugs campaign. The Public Health Agency run an anti drugs campaign called ‘Your body, your life, your choice' this campaign was acknowledged that young people had to make up their own minds about drug use. The campaign works to provide young people with accurate information on the dangers of drugs, and to influence the attitudes of young people so that they are prepared and taught not to experiment with drugs. The target audiences for this campaign are 10-13 year olds and 14-17 year olds and parents. There are many advantages of using two way communication to promote health education. An advantage of using two way communication is that it can be used on a very cheap, small scale basis such as a 1-1 or a 1-10, you can also be given direct feedback. Sensitive issues can also be discussed between two people. I also think that it is an advantage that the target audience can be chosen to meet the specific health promotion needs, such as aiming an anti-cannabis campaign at 16-19 year olds. On the other hand I think that the disadvantages would be that it may not have the same effectiveness as the mass media approach because it is only being used on a small scale. I also feel that it is very limited at what health promotions can be used for what audience. Another disadvantage is that I feel that it would be hard to stress the delayed gratifications to the audience and I think that people would rather choose the instant gratifications. Overall I think that using two way communication to promote health education is a good idea because it can be used on a small scale and private, sensitive issues can be discussed. I also think that it is a good effective way of promoting health education because the issues can be targeted and hit where it will make the biggest impact such as in schools. On the other hand I think that this way of promoting health education may not be as effective as the mass media approach because the mass media approach can reach a wider audience. Health Promoters Health promoters work to promote a positive attitude about keeping healthy, living a healthy lifestyle, preventing illness, and preventing any existing illness from becoming worse. Health promotion covers many different health issues such as diet, obesity, smoking, exercise, alcohol, preventing heart disease, cervical screening, breast screening, sun and health ect. Health promoters can be found both local and nationally an example of a local health promotion is Refresh Free leisure, Anyone who lives, works, is in full time education or whose GP practice is in Blackburn with Darwen qualifies for free leisure. This campaign depends on the use of mass media, two way communication and community development. An example of a national health campaign is the NHS Anti smoking campaign, this is a national campaign because it was used across the country and across Ireland and Scotland. This campaign mostly depended on the use of mass media but also used two way communication and community development to create a more effective outcome. An example of a international Health promoter is, The World Health Organization (WHO) this health promoter is the coordinating authority for health within the United Nations system. It is responsible for providing leadership on global health matters, shaping the health research agenda, setting norms and standards, and monitoring and assessing health trends.

Deception Point Page 38

Tench stood suddenly, her lanky frame dominating the cramped space. With the cigarette dangling from her lips, she walked over to a wall safe, removed a thick manila envelope, returned to the desk, and sat back down. Gabrielle eyed the burgeoning envelope. Tench smiled, cradling the envelope in her lap like a poker player holding a royal flush. Her yellowed fingertips flicked at the corner, making an annoying repetitive scratch, as if savoring the anticipation. Gabrielle knew it was just her own guilty conscience, but her first fears were that the envelope contained some kind of proof of her sexual indiscretion with the senator. Ridiculous, she thought. The encounter had occurred after hours in Sexton's locked senatorial office. Not to mention, if the White House actually had any evidence, they would have gone public with it already. They may be suspicious, Gabrielle thought, but they don't have proof. Tench crushed out her cigarette. â€Å"Ms. Ashe, whether or not you are aware, you are caught in the middle of a battle that has been raging behind the scenes in Washington since 1996.† This opening gambit was not at all what Gabrielle expected. â€Å"I beg your pardon?† Tench lit another cigarette. Her spindly lips curled around it, and the tip glowed red. â€Å"What do you know about a bill called the Space Commercialization Promotions Act?† Gabrielle had never heard of it. She shrugged, lost. â€Å"Really?† Tench said. â€Å"That surprises me. Considering your candidate's platform. The Space Commercialization Promotions Act was proposed back in 1996 by Senator Walker. The bill, in essence, cites the failure of NASA to do anything worthwhile since putting a man on the moon. It calls for the privatization of NASA by immediately selling off NASA assets to private aerospace companies and allowing the free-market system to explore space more efficiently, thus relieving the burden NASA now places on taxpayers.† Gabrielle had heard NASA critics suggest privatization as a solution to NASA's woes, but she was not aware the idea had actually taken the form of an official bill. â€Å"This commercialization bill,† Tench said, â€Å"has been presented to Congress four times now. It is similar to bills that have successfully privatized government industries like uranium production. Congress has passed the space commercialization bill all four times it has seen it. Thankfully, the White House vetoed it on all occasions. Zachary Herney has had to veto it twice.† â€Å"Your point?† â€Å"My point is that this bill is one Senator Sexton will certainly support if he becomes President. I have reason to believe Sexton will have no qualms about selling off NASA assets to commercial bidders the first chance he gets. In short, your candidate would support privatization over having American tax dollars fund space exploration.† â€Å"To my knowledge, the senator has never commented publicly about his stance on any Space Commercialization Promotions Act.† â€Å"True. And yet knowing his politics, I assume you would not be surprised if he supported it.† â€Å"Free-market systems tend to breed efficiency.† â€Å"I'll take that as a ‘yes.'† Tench stared. â€Å"Sadly, privatizing NASA is an abominable idea, and there are countless reasons why every White House administration since the bill's inception has shot it down.† â€Å"I've heard the arguments against privatizing space,† Gabrielle said, â€Å"and I understand your concerns.† â€Å"Do you?† Tench leaned toward her. â€Å"Which arguments have you heard?† Gabrielle shifted uneasily. â€Å"Well, the standard academic fears mostly-the most common being that if we privatize NASA, our current pursuit of scientific space knowledge would be quickly abandoned in favor of profitable ventures.† â€Å"True. Space science would die in a heartbeat. Instead of spending money to study our universe, private space companies would strip-mine asteroids, build tourist hotels in space, offer commercial satellite launch services. Why would private companies bother studying the origins of our universe when it would cost them billions and show no financial return?† â€Å"They wouldn't,† Gabrielle countered. â€Å"But certainly a National Endowment for Space Science could be founded to fund academic missions.† â€Å"We already have that system in place. It's called NASA.† Gabrielle fell silent. â€Å"The abandonment of science in favor of profits is a side issue,† Tench said. â€Å"Hardly relevant compared to the utter chaos that would result by permitting the private sector to run free in space. We would have the wild west all over again. We would see pioneers staking claims on the moon and on asteroids and protecting those claims with force. I've heard petitions from companies who want to build neon billboards that blink advertisements in the nighttime sky. I've seen petitions from space hotels and tourist attractions whose proposed operations include ejecting their trash into the void of space and creating orbiting trash heaps. In fact, I just read a proposal yesterday from a company that wants to turn space into a mausoleum by launching the deceased into orbit. Can you imagine our telecommunications satellites colliding with dead bodies? Last week, I had a billionaire CEO in my office who was petitioning to launch a mission to a near-field asteroid, drag it clos er to earth, and mine it for precious minerals. I actually had to remind this guy that dragging asteroids into near earth orbit posed potential risks of global catastrophe! Ms. Ashe, I can assure you, if this bill passes, the throngs of entrepreneurs rushing into space will not be rocket scientists. They will be entrepreneurs with deep pockets and shallow minds.† â€Å"Persuasive arguments,† Gabrielle said, â€Å"and I'm sure the senator would weigh those issues carefully if he ever found himself in a position to vote on the bill. Might I ask what any of this has to do with me?† Tench's gaze narrowed over her cigarette. â€Å"A lot of people stand to make a lot of money in space, and the political lobby is mounting to remove all restrictions and open the floodgates. The veto power of the office of the President is the only remaining barrier against privatization†¦ against complete anarchy in space.† â€Å"Then I commend Zach Herney for vetoing the bill.† â€Å"My fear is that your candidate would not be so prudent if elected.† â€Å"Again, I assume the senator would carefully weigh all the issues if he were ever in a position to pass judgment on the bill.† Tench did not look entirely convinced. â€Å"Do you know how much Senator Sexton spends on media advertising?† The question came out of left field. â€Å"Those figures are public domain.† â€Å"More than three million a month.† Gabrielle shrugged. â€Å"If you say so.† The figure was close. â€Å"That's a lot of money to spend.† â€Å"He's got a lot of money to spend.† â€Å"Yes, he planned well. Or rather, married well.† Tench paused to blow smoke. â€Å"It's sad about his wife, Katherine. Her death hit him hard.† A tragic sigh followed, clearly feigned. â€Å"Her death was not all that long ago, was it?† â€Å"Come to your point, or I'm leaving.† Tench let out a lung-shaking cough and reached for the burgeoning manila folder. She pulled out a small stack of stapled papers and handed them to Gabrielle. â€Å"Sexton's financial records.† Gabrielle studied the documents in astonishment. The records went back several years. Although Gabrielle was not privy to the internal workings of Sexton's finances, she sensed this data was authentic-banking accounts, credit card accounts, loans, stock assets, real estate assets, debts, capital gains and losses. â€Å"This is private data. Where did you get this?†

Explaining Deviance essays

Explaining Deviance essays There are two approaches to explaining deviance. The first approach is focusing on the deviant actor alone; it assumes that the majority of actors conform to rules and norms most of the time, so people who break norms and are deviant must be fundamentally different than everyone else. Meaning that there is something wrong with them. These types of theories look for internal factors to explain individual rule breaking. Typically these types of theories are non sociological and are known as kind of people theories. The second approach to explaining deviance focuses more on the rules and the process by which someone comes to be know as being deviant. This approach focuses on how norms are established and how they are enforced. Theories that take this approach look for external factors that explain deviance . They are sociological and known as process theories. I do not exactly remember when I began noticing, but once I did, it was hard to overlook. I guess I was in middle school and I was becoming independent. My parents began to trust me and feel comfortable letting me go and do things on my own, or with friends. I felt that even though my parents were not around there was someone watching me. This was the case wherever I went. I did not have a name for it until high school and its name was age discrimination. I can remember feeling as though I had done something wrong, but the only wrong thing was my presence. I was being treated as deviant just because of my age. I was being placed in a category of deviance, when in reality I was not. ...

Global Warming Business Ethics Essay Essay Example

Global Warming Business Ethics Essay Essay Example Global Warming Business Ethics Essay Paper Global Warming Business Ethics Essay Paper I believe that people across all continents of the world regardless of their stance on lobar warming should agree that we all have a moral responsibility for our actions and to ensure that we are causing no harm for that which the planet cannot bear. Certainly, we as people understand that there are consequences, or rather re-actions, to our every action. Sir Isaac Newton proclaimed that for every action that there is an equal and opposite reaction. While his hypothesis was related to his first laws of motion it carries similar meaning in other respects as well. The Minnesota Department of Health published an article providing ample studies from the science community that wows certain chemicals and manufacturing processes are bad for the environment (MED, 2004). Where we can improve our manufacturing process or there exist more safe alternative means to production and use of products that have less impact on the environment then both business and consumers should choose the product with less impact. In this case we are discussing what would have the least possible? impact on perpetuation global warming. The reason that personally believe there is more hype than fact to global warming is that for all the improvements we have made in reducing our impact to the environment over the last 40 years of my life, have seen neither increase nor reduction in the warming effects across North America where travel extensively for business. I realize that this is just one small part of the planet but I read of others similar observations as well. One comment that is substantiated by many prominent scientist that rationalize with is The lack of warming for more than a decade-?indeed, the smaller-than- predicted warming over the 22 years since the U. : N. s Intergovernmental Panel on Climate Change (EPIC) began issuing projections-?suggests that computer models have greatly exaggerated how much warming additional ICC can cause (WAS, 2/21/2012). The earth has been evolving for millions of years. It has at least once before come out of an ice-age through a global- warming transformation of that time without man-made ICC emissions. Regardless of where their intentions were, I believe there have been many businesses that have capitalized and fed on the fear of the public related to global warming to promote their products.