Business Studies Marketing Plan - 1593 Words

Damion de Boucherville Grade 10 P Business Studies Portfolio Assignment. Project: Business Plan Contents Executive summary 3 Description of business 3 The vision 3 The mission statement 3 Goals 3 Objectives 3 Form of ownership 4 SWOT analysis 4 Strengths 4 Weakness 4 Threats 4 Opportunities 4 Competitors and their products 4 Operations plan 5 Premises and location 5 Contractual implications of a leasing agreement 5 Marketing Plan 6 Promotional strategy 6 Financial requirements 6 Human resource plan 7 Detailed Staff requirements – See attachment 4 7 Staff policy / code of conduct – See attachment 5 7 Additional Documentation 8 Attachment 1 – Survey results 9 Attachment 2 - Survey overview 10 Attachment 3 – Projected income statement 11 Attachment 4 – Detailed staffing requirements 12 Attachment 5 – Staff code of conduct 14 Attachment 6 – Plagiarism report 15 Executive summary Burgers on call will be a Pty (LTD) company with the view to become a nationwide brand. We wish to offer a healthy burger alternative by only using the best ingredients. Our unique â€Å"build your own† menu option allows us to cater for clients specific taste buds. Industry specific experienced staff will be handpicked and given full house training on customer service and product knowledge to amount to the best in the industry. As the market research indicates our target market is predominantly families with children that live in the Weltevreeden Park area and surrounds, thus we will focusShow MoreRelatedMarketing Plan Essay795 Words   |  4 PagesHow to Develop a Marketing Plan that Will Add Value to Your Business Studies show that companies with a marketing plan in place are more likely to be successful in their marketing efforts. One study showed that businesses that plan grow 30% faster. According to another study, 71% of fast-growing companies have plans. Those companies create budgets, set sales goals, and document marketing sales strategies. A solid marketing plan will help you generate leads, build awareness with your target audienceRead MoreThe Strategic Marketing On New Zealand Merino1466 Words   |  6 Pages We wool if you wool MERINO Introduction The purpose of this paper is to examine on the Strategic Marketing on New Zealand Merino. And to identify their current marketing tactics and the marketing opportunities that can be applied. New Zealand Merino business had encounter numerous challenges before it became a producer of merino fabric with high grade quality and gain a recognize on its brand in local and international market. This achievement of the organization in previous years isRead MoreHow to Write an Extended Business Studies Response Essay754 Words   |  4 Pageswrite an extended response – Section IV of HSC Exam    Question: Outline the marketing process and explain the importance of each element of the marketing plan. | Criteria: In your answer you will be assessed on how well you: * demonstrate knowledge and understanding relevant to the question * apply relevant business case study/studies and contemporary business issues * communicate using relevant business terminology and concepts * present a sustained, logical and cohesive response Read MoreBusiness- How Key Elements of Marketting Achieve Success1105 Words   |  5 Pagespeople representing the brand† (Norman, 2009). Marketing is a key element in the success of any business. The elements of marketing incorporate: situational analysis, market objectives, the target market and marketing strategies. Most marketing plans begin with an executive summary, providing a brief summary of the current issues affecting a business. It is crucial in identifying key features of a marketing plan. Following the executive summary a business finds out its current position in the marketRead MoreMarketing Functions Within The Organization1084 Words   |  5 Pagesthe whole marketing process. There are many definitions used to describe marketing. One of the most commonly accepted definitions of marketing today comes from the American Marketing Association: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (ama, 2015). In other words, it is a total system of interacting activities designed to plan, price, promoteRead MoreMarketing Analysis : E Marketing Essay1460 Words   |  6 PagesIntroduction 1.1 Overview Due to high competition in today’s business, firms under pressure to explore new technology that can address competitive issues (El-Gohary, 2009, p.1). Increasing the numbers of internet users than ever have forced decision makers to change their ways to stay live in market. Recently, e-Marketing (EM) has been used by different companies to advertise their services and products (Mokhtar, 2015, p.1). e-Marketing means offering services and products using electronic tools andRead MoreWhat Makes A Good Marketing Strategy Plan? Essay1366 Words   |  6 Pagessystematic investigation into and study of materials and sources in order to establish facts and reach new conclusions. In this research project I will be mainly looking at the marketing strategy plan and do a thorough search on this topic. The project will have 6 sub-sections. Namely, the review of literature, methodology, processing of findings, conclusion, reference list and the appendix. Helping me to answer the question ‘What make a good marketing strategy plan?’ is the feedback on the questionnairesRead More Methods of Business Research Essay1010 Words   |  5 PagesMethods of Business Research According to the American Marketing Association, marketing research is the systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services. Marketing research is not a perfect science. It deals with people and their constantly changing feelings and behaviors, which are influenced by countless subjective factors. To conduct marketing research you must gather facts and opinions in an orderly, objective way toRead MoreProduct Marketing Plan For Marketing1683 Words   |  7 PagesProduct Marketing Plan In the business, the world, marketing is the trade of introduction of inventors and corporations to the consumer. This trade will be in the regards to marketing the product and/or services also the invention. Marketing point will be conducted with a series of surveys, test groups and information collected for a target marketing segment. In these, conduct informational studies, the marketing will figure to correct target market, consumer and the supply and demand of the productRead MoreEssay about Marketing Research844 Words   |  4 Pagesalmost every business companies look to improve their bottom line, keep existing customers, and make non customers new customers. Several ways to achieve these corporate goals are available. Trial and error is one method. Following the industry and the competition is another avenue is taken. However, there is one way that many companies don’t utilize enough. It is through the process of market research. Take a local hair salon as an example . It is likely they will do plenty of marketing to increase